Bucks
Bückware or Bückeware designated goods in retail , for the buyers or sellers under the counter or on the bottom shelf department symbolically or actually stoop need.
Historical meaning
This designation has been in use since the attack on Poland in 1939, when food stamps and vouchers were introduced during the Nazi era due to the rationing of commercial goods, especially food and textiles . At that time, additional quantities could still be diverted from production and deliveries. These were either kept out of sight under the counter or hidden somewhere else. Bückware was handed out to those customers with whom a special - also trusting - relationship existed, or to those from whom one promised or received consideration.
During the time of the economic miracle in the Federal Republic of Germany , the name was transferred to articles that were reluctant to trade for various reasons (including commandments and prohibitions), such as pornographic products. In the GDR it was applied to items that were locally scarce and only available through barter or personal relationships between seller and customer.
In the GDR, goods that were not available in sufficient quantities were often only sold by sellers on request or to acquaintances. Unlike in the Federal Republic of Germany, however, these could also be goods for everyday use.
Today's meaning
In retail marketing , cheaper products (often private labels or generic brands ) are placed in the lower sections of the shelves ( bending zone ). On the other hand, more expensive brands, which should be bought preferentially, are at eye or reach height.
Web links
Individual evidence
- ^ Article "Shopping research in the supermarket" by Quarks & Co. , accessed: August 18, 2009