Balatum was a floor covering that had been manufactured by Deutsche Balamundi AG in Neuss am Rhein since 1928 as an inexpensive competitor to linoleum . Balatum is made of wool felt cardboard soaked in rubber. To apply the pattern, Balatum was printed with a special oil paint . Balatum was produced in Neuss until 1967, when it was pushed out of the market by the more durable and cheaper PVC flooring.