Berlin window
The Berliner Fenster is a passenger television operated by Berliner Fenster GmbH in Berlin's subways . Axel Springer SE news as well as event notices and advertising are shown on a double monitor system . The second monitor is supposed to replace the sound.
The idea for the system came up in 1997 and was implemented in 2000.
The program
The 15-minute broadcasting loop is updated several times a day and consists of about a third each of news, advertising and self-produced magazine. The broadcasting loop of the Berlin window contains world and regional news, sport, culture, weather, event information, excursion tips, music and cinema tips, advertising and passenger information. The news channel Welt and the Berlin daily BZ provide the latest news , while sports news is provided by the sports magazine Kicker , which appears twice a week .
There are also different actions. In addition to the book or CD tip of the week, passengers have the opportunity to send in a “photo of the day”. As part of the Going Underground film festival, self-made short films will also be shown in the Berlin window.
A new layout of the Berlin window has been in use since February 25, 2019. On the left screen, a BVG passenger information system shows the following stations and the terminus of the current line. Live departure times of the nearest train station are also shown. The usual program of the Berlin window continues to run on the right screen.
technology
In order to enable the permanent transmission of large amounts of data to the mobile receivers of the vehicles, the " Digital Multimedia Broadcasting " system is used.
The data is transmitted to the subway stations via fiber optic cables. There they are converted into digital radio signals and received in the individual trains. You can then access the screens via the server.
The Berlin window as an advertising platform
The Berlin window is one of the electronic transport media in the field of outdoor advertising (out-of-home media). The Berliner Fenster has a strong public presence thanks to its distribution in the BVG railways. It runs without sound in order to achieve a higher level of acceptance among passengers through less disruption.
The Berlin window reaches 1.5 million passengers in Berlin every day (as of 2008). Live broadcasts are also possible within regular operations.
Web links
Individual evidence
- ↑ Dynamic passenger information. mcR & D GmbH (mcrud), Holding of the Berliner Fahrgastfernsehkanal, February 13, 2019, accessed on March 10, 2019 .
- ↑ Media data from Berliner Fenster GmbH ( Memento from December 11, 2008 in the Internet Archive )