Bionade-Biedermeier

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The Bionade-Biedermeier is a caricaturing designation for the lifestyle and consumer behavior of a large-city, well-paid and educated clientele. Another term for this catchphrase is cocooning .

origin

Family idyll in Biedermeier , based on retreating into private life: The Sunday Walk (1841) by Carl Spitzweg

The neologism from Biedermeier and Bionade was shaped in 2007 by Henning Sußebach's report on the Berlin district of Prenzlauer Berg in Zeit magazine. As Sussebach revealed in 2017, his colleague Tillmann Prüfer was the copywriter of the article headline, so the term Bionade-Biedermeier has at least two fathers.

The drink Bionade was stylized as a symbol of diet and consumption habits. Characteristic of the Biedermeier in this context is above all the withdrawal into private comfort and a departure from broader political or social engagement. The political catchphrase Bionade-Biedermeier is intended to express that forms of sustainable consumption replace “real” social or political commitment and, in the first place, increase the well-being of the people involved.

The green politician Jürgen Trittin writes in a book: “Bionade-Biedermeier as a lifestyle, as a real life exemplified: That will not be enough. When greens become 'eco-philists', they lose parts of the subculture in which they are rooted. "

Web links

Individual evidence

  1. ↑ Charlotte Förster, Justus Loring: The modern philistine: Observe, recognize, determine . Quotes: "The Biedermeier is the heyday of philistinism, only the Bionade is still missing". Tropics, 2014, ISBN 978-3-608-10652-7 .
  2. ↑ Henning Sussebach: Errbelief. A contribution to the anecdotal collection “That was just the beginning”. In: Zeit Magazin . No. 43 . Hamburg October 19, 2017, p. 36 .
  3. ↑ National clichés - This is how the British see the new Germans. September 19, 2012, accessed September 28, 2015 .
  4. ↑ Philip Oltermann, Garry Blight, Ulli Lust: Germany: the new stereotypes, from Angry Citizens to Bossy Ossi . In: The Guardian . ISSN  0261-3077 ( online [accessed September 28, 2015]).
  5. ↑ Jörg Albrecht (Leipzig): From "Kohlrabi Apostle" to "Bionade-Biedermeier" . In: Martina Löw (Ed.): Diversity and Cohesion: Negotiations of the 36th Congress of the German Society for Sociology in Bochum and Dortmund 2012, Part 1 Campus Verlag, 2014 . Campus Verlag, 2014, ISBN 978-3-593-50082-9 .
  6. ↑ Jill E. Twark, Axel Hildebrandt: Social Consciousness in the Bionade Biedermeier: An Interview with Filmmakers Marc Bauder and Dörte Franke . Envisioning Social Justice in Contemporary German Culture. Boydell & Brewer , 2015, ISBN 978-1-57113-569-8 .
  7. ↑ Jürgen Trittin: Standstill made in Germany: Another country is possible! Gütersloher Verlagshaus, 2014, ISBN 978-3-641-14745-7 .