CO-REACH

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Co-reach logo.jpg
former logo

CO-REACH was a trade fair for dialogue marketing that took place every June from 2000 to 2017 in the Nuremberg Exhibition Center . Until 2013 the event was called mailingtage . It was considered the largest trade fair for dialogue marketing in the areas of print , online and cross media in Europe.

Issues of the exhibitors

Companies presented products and services related to cross media marketing . The individual areas were:

  • Agencies
  • Addresses and target groups
  • Database management / CRM
  • Print / lettershop
  • Mailing elements
  • delivery
  • Online marketing
  • Contact Center
  • Information and knowledge transfer
  • Additional offers

The two-day fair was supplemented by a specialist program with numerous lectures and workshops . In 2017, a total of more than 100 lectures were given.

The unconference Open Summit has been held since 2013 as part of CO-REACH . In contrast to the usual conferences, there was no fixed lecture program. Instead, all participants could submit suggestions, from which those present selected the most exciting topics and discussed them together.

Exhibitor and trade visitor numbers

In 2017, 237 exhibitors presented their products and services at CO-REACH, 15 of them from abroad. The fair recorded 4,676 visitors, 308 of whom came from abroad.

In October 2017 NürnbergMesse decided not to carry out CO-REACH any further.

Individual evidence

  1. ↑ Nürnberg Messe buys Mailingtage. HORIZONT Online, accessed July 18, 2017 .
  2. ↑ Mailing days will in future be called CO-REACH. HAUFE, accessed July 18, 2017 .
  3. ↑ a b Co-Reach: This is what you can expect at the most important trade fair for dialogue marketing. HAUFE, accessed July 18, 2017 .
  4. ↑ Range of services. CO-REACH, accessed on July 18, 2017 .
  5. ↑ Co-Reach 2017: Dialogue marketing from the idea to implementation. Retrieved July 18, 2017 .
  6. ↑ CO-REACH - Exhibition database - AUMA. Retrieved July 18, 2017 .
  7. ↑ CO-REACH no longer takes place | CO-REACH. Retrieved October 2, 2017 .

Web links