Chiko Roll

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A Chiko Roll in its bag

The Chiko Roll is a spicy snack from Australian cuisine , which - inspired by the Chinese spring roll - was conceived by Frank McEncroe and first sold as a chicken roll in 1951 , but does not contain any chicken. The snack is served fried in a paper bag so that it can be easily consumed with one hand even on the go without plates or cutlery.

In the 1960s and 1970s, at the height of their popularity, the manufacturer sold around 40 million Chiko Rolls annually in Australia . The brand has been part of Simplot Australia since 1995 . The Chiko Roll has cult status with many Australians . Feminist action groups, on the other hand, condemned the slippery-looking poses of the advertising character Chiko Chick and the ambiguous advertising slogans for the product as sexist .

Ingredients, manufacture and preparation

The filling of a Chiko Roll consists of cabbage and barley, carrots, green beans, boned mutton, beef suet, wheat, celery and onions. A pastry tube made of egg and flour surrounds the crushed filling of the product, which is deep-fried in vegetable oil. The Chiko Rolls are machine-made in long strands of filling surrounded by dough and then cut into pieces. The next step closes the ends of the pieces in the fold typical of the product.

history

Chiko Roll in a bag with a different label

The Chiko Roll was developed by Frank McEncroe, a kettle maker from Bendigo in the Australian state of Victoria who offered snacks at sports and other outdoor events . Inspired by a competitor selling Chinese chop suey reels on Richmond's cricket ground , McEncroe added a similar product to its range in 1950. The Chinese rolls seemed too thin for him to handle outdoors, so he designed a larger and sturdier roll that offered a quick meal and was both substantial and easy to handle. He first presented his Chiko Roll in 1951 at the agricultural exhibition in Wagga Wagga .

In the 1960s, McEncroe moved his family to Melbourne , where he started making the product with a modified sausage machine. With the growing popularity of the Chiko Rolls , McEncroe moved production to a larger factory in the Essendon district . Soon after, his company merged with a local company called Floyd's Iceworks to form Frozen Food Industries Pty Ltd. together, which went public in 1963.

By 1965, the Chiko Roll made it into the offerings of most contemporary takeaways across Australia, such as milk bars , fish and chip shops and beach kiosks, where it was particularly popular with the Australian surfing scene.

Under the marketing slogan Grab a Chiko (Grab a Chiko) , food stalls took a Chiko Roll out of the freezer, put it in a deep fryer , then slid it into a branded bag, and added a sauce or salt depending on your taste. In the 1970s, at the height of popularity, 40 million Chiko Rolls were sold annually in Australia and over a million were exported to Japan . 1974 Frank McEncroe was dismissed from the board of directors of the manufacturer.

Gilded Chiko Roll in the Museum of the Riverina in Wagga Wagga

The Chiko brand has been owned by Simplot Australia since 1995 . The production site is in Bathurst (New South Wales) . Other products that are currently (2020) available under the Chiko brand include Corn Jacks (breaded corn on the cob ), Pluto Pups (sausages, so-called Frankfurter , in a corn dough shell on a wooden skewer, similar to a corn dog ), Beef Croquettes ( Beef croquettes ), Crumbed Onion Rings (breaded onion rings ), Fish Cakes ( fish cakes ) and Chiko Dimees (dim sim).

With increasing competition in the Australian take-away market, consumption fell to 17 million Chiko Rolls in 2011. They are still a popular snack at sporting events and in fish and chip shops across Australia, and they are also available in supermarkets. In 2013 Simplot Australia considered closing the Bathurst factory with 195 employees "because of competitive pressures in the food processing industry", after which the New South Wales government waived the company's payroll tax for three years .

In September 2016 there was a dispute in Parliament of New South Wales over the place of origin of the Chiko Roll . Both National Party of Australia Rep for Calare Constituency Andrew Gee, Australian Labor Party Rep for Bendigo, Lisa Chesters, and National Party of Australia Rep for Riverina , Michael McCormack, claimed the takeaway originated in their respective hometowns Bathurst, Bendigo and Wagga Wagga. To celebrate the 50th anniversary of the invention of the Chiko Roll , the manufacturer presented a gold-plated replica of the snack to the cities of Bendigo and Wagga Wagga in 2001.

Advertising and the Chiko Chick

The Chiko Roll is perceived by many Australians as a cultural icon . According to the author Robert Alexander Smith, one of the reasons for her acceptance into the collective Australian consciousness was above all the advertising campaign with Chiko Chick (Chiko-girl) Sarah Jane King, a pin-up girl on a Harley-Davidson , who is often sparsely clad in lingerie -Motorbike that suggestively held a Chiko-Roll in its hand, often with the slogan “Couldn't you go a Chiko Roll?” Or similarly provocative, slippery connotations like “Roll home with a Chiko”, “You can't knock the roll ”,“ Grab a Chiko ”,“ Hit the hot spot ”or“ Get one into ya ”. Other campaigns linked the product to surf culture. From the 1980s onwards, advertising for Chiko Rolls was criticized as sexist by feminist groups - along with other Australian advertisements for products such as Jim Beam, Kolotex Voodoo Hosiery or Windsor Smith Shoes .

In 2008 the manufacturer was looking for a new Chiko Chick across the country and attempted to revise the traditionally suggestive look in favor of a more well-behaved “girl next door” image. The new face of this campaign was Annette Melton. In a marketing campaign from 2016, fans were able to win a limited edition Chiko-Roll mobile phone hand holder by sending in two Chiko bags, a life-size yellow hand adapted to the shape of the Chiko Roll on a plinth that fits into the cup holders of cars .

reception

In 2015 in Castlemaine (Victoria) an exhibition entitled Get One Into Ya showed sculptures, photo montages and other works of art on the subject of Chiko Roll . In 2016, the term Chiko Roll was added to the Australian National Dictionary .

Kathy Lette, Australian co-author of the novel Puberty Blues , spent parts of her youth as a beach babe alongside Surfie Boys on the beaches of Sutherland Shire in the south of Sydney in the 1960s / 1970s : “Our only role was to play Chiko Rolls for to pick up the boys, massage their male egos and take care of the bath towels. "

Australian journalist John Newton knew Frank McEncroe, the inventor of the Chiko-Roll , for whom he had worked in promoting the product. "McEncroe saw the success of the Dim Sim [...] and thought, 'Good product, but it's too damn small!' And so the far more phallic chiko roll was born. Two more points. I wasn't responsible for the suggestive and sexist posters that followed. And I've never eaten a [Chiko Roll] after seeing how they are made. "

In the scene jargon of pop culture , the product also is mystery roll (mysterious role) and the filling with mystery meat (enigmatic meat) titled, since the ingredients are difficult to identify taste and you so can not tell what exactly in a Chiko Roll infected .

The radio station 3HA in Victoria commented in 2016: “For some, [Chiko Rolls] is a crispy, crispy pastry filled with meat and vegetables. For others, they are a surprise bag that arises when you dump the contents of a garbage can into a sleeping bag and then deep-fry it. ”The Australian radio commentator Bruno Bouchet rated the“ most iconic Australian snacks of all time ”in 2020 and added the Chiko Roll to them Category cat vomit (" cat puke ").

In 2016, MP Andrew Gee outed then Australian Prime Minister Malcolm Turnbull as a “fan of Chiko Roll”.

Web links

Individual evidence

  1. ↑ Chiko Rolls. In: cooksinfo.com of September 17, 2006.
  2. ↑ a b c d Love it or loathe it, the Chiko Roll is a food icon. In: Special Broadcasting Service of July 8, 2019.
  3. ↑ Peter McEncroe: The Chiko Roll: aussie snack icon. ( Memento of July 24, 2008 in the Internet Archive ) In: Wagga Wagga City Council, archive date July 24, 2008.
  4. ↑ Laura Davies: Chiko chick is back. In: The Daily Advertiser of July 18, 2008.
  5. ↑ a b The Chiko Roll . ( Memento of February 8, 2009 in the Internet Archive ) In: upfromaustralia.com, undated, accessed on January 31, 2020.
  6. ^ A b David Dunstan: McEncroe, Francis Gerald (Frank) (1908–1979). In: Australian Dictionary of Biography , Volume 15, 2000.
  7. ↑ Provical. In: The Canberra Times, March 1, 1974.
  8. ↑ Brand Chiko . In: Simplot Australia .
  9. ↑ Helen Pitt: Puberty Blues is back, but minus the Chiko Rolls. ( Memento of October 18, 2012 in the Internet Archive ) In: The Sydney Morning Herald of August 15, 2012.
  10. ^ Rescue package for Chiko roll makers . ( Memento of August 25, 2013 in the Internet Archive ) In: The Australian of August 22, 2013.
  11. ^ Dan Conifer: Wagga Wagga, Bendigo or Bathurst: MPs square off over origin of the Chiko Roll. In: Australian Broadcasting Corporation of September 15, 2016.
    Chiko Roll debate heats up as Bendigo family back Victoria's claim on snack's origins. In: Australian Broadcasting Corporation of September 21, 2016.
  12. ↑ The Gold Chiko Roll: Aussie snack icon. In: Riverina Museum, undated, accessed January 31, 2020.
  13. ↑ Megan Miller: Chiko's search for roll model ( Memento from February 25, 2008 in the Internet Archive ) In: news.com.au from February 22, 2008.
  14. ^ A b Robert Alexander Smith: Grese bomb: The (true) history of the Chiko Roll. In: smithjournal.com.au of September 15, 2016.
  15. ^ Robert Alexander Smith: Chiko Roll. In: sublimeprovenance.com of June 26, 2018.
  16. ↑ Lara House: 'Successful marriages start in the kitchen': From nude women posing with printers to KFC's 'wife-saving' wings and a lingerie-clad blonde eating a Chiko Roll - the sexist ads from years gone by. In: Daily Mail of September 1, 2018.
  17. ↑ The Chiko Roll - an Australian food icon. In: Bill's Road Food of February 23, 2014.
  18. ↑ a b Brad Espesito: The Chiko Roll Now Has An Art Exhibit Dedicated To It. In: buzzfeed.com of September 14, 2015.
  19. ↑ Chiko Rolls hot in Bathurst. In: Livewire, Fall 2013, p. 20.
  20. ^ Unfortunately, these women live in a society with advertising. In: Filmnews from December 1, 1988, p. 3.
  21. ^ BP Franklin: The Truth About Feminism. Beverley Will, 2010, ISBN 0-64653-343-6 , p. 64.
  22. ↑ Michelle Hamer: Sexism: who's calling the shots? In: The Age of September 25, 2003.
  23. ↑ Lauren Rosewarne: Sex in Public: Women, Outdoor Advertising and Public Policy. Cambridge Scholars Publishing, 2009, ISBN 1-44380-865-2 , pp. 97, 193.
  24. ↑ Chiko Chicks. In: The Daily Telegraph (Australia) , 2010.
  25. ^ Cummins & Partners revives Chiko Roll with a mind blowing jingle and a comedy hand. In: adnews.com.au from August 1, 2018.
  26. ↑ The Chiko Roll Handy Holder - An Australian Snack Icon. on YouTube , July 28, 2016, accessed February 3, 2020.
  27. ^ New words for Australian National Dictionary. In: anu.edu.au, 2016.
  28. ↑ A Note on The Blues. Kathy Lette on surviving puberty, feminism, and 'what happened next'. In: Penguin Books
  29. ↑ Kathy Lette: The Les Patterson generation. In: The Advertiser of October 31, 2014.
  30. ↑ Chiko rolls. In: eatourwords.com of September 10, 2013.
  31. ↑ 16 treats that make you proud to be Aussie. In: The New Daily of January 23, 2014.
  32. ^ Nicole Phillips: A local reveals the 50 best things to do in Sydney, Australia. In: insider.com from October 16, 2017.
  33. ↑ ( Page no longer available , search in web archives: Aussie tucker. Chiko Roll makes a comeback with new promotion. ) In: 3ha.com.au of July 29, 2016. Original text: “To some they are crisp, crunchy pastry filled with meat and vegetables. For others they are a mystery bag created by taking the contents of a wheelie bin and tipping them into a sleeping bag, then deep frying within an inch of its life. "@1@ 2Template: Dead Link / www.3ha.com.au
  34. ↑ The most iconic Australian snacks of all time are ranked from best to worst - with fairy bread crowned number one and pavlova described as 'cat vomit'. In: Daily Mail of January 21, 2020.
  35. ^ Dan Conifer: Wagga Wagga, Bendigo or Bathurst: MPs square off over origin of the Chiko Roll. In: Australian Broadcasting Corporation of September 15, 2016.