Cluss (brewery)
Cluss is a traditional beer brand from Heilbronn that has existed since 1865 and is named after the Cluss family who founded the brewery .
brewery
The Cluss, Brüggemann & Co. brewery was founded in Heilbronn in 1865 by August Cluss (* August 3, 1832 in Heilbronn, † March 27, 1904), Louis Brüggemann (* 1825 in Trendelburg , † 1900) and Andreas Faißt (* 1821, † 1878) founded. The company premises were on the Rosenberg. Founder August Cluss was the brother of the architect Adolf Cluss and brother-in-law of co-founder Faißt. In 1868 the company was renamed August Cluss & Co. , in 1880 it was converted into an open trading company , and on January 19, 1898 into a stock corporation under the name Aktienbrauerei Cluss . The brewery began to expand at the end of the 19th century. Among other things, he built his own malt factory (1890) and bought smaller breweries. In 1922 the production of non-alcoholic beverages started. In 1933, Cluss was the only brewery in Heilbronn alongside the Rosenau brewery (founded in 1860). The majority owner of the company was the Handels- und Gewerbebank Heilbronn AG (today: BW-Bank ).
The brewery site was badly damaged in the Second World War. After the reconstruction beginning of supraregional importance. 1968 cooperation and 1973 merger with Rosenau, making it the only brewery in one of the largest cities in southwest Germany. Total workforce approx. 250 employees. 1975 majority stake in the beverage wholesaler Gebr. Schumann GmbH . In 1982 Dinkelacker acquired a majority stake in Cluss . Dinkelacker sells Schumann GmbH , but is bought by Gabriel-Sedlmayr-Spaten-Franziskaner-Bräu KGaA in 1993 .
The company had its heyday in the 1970s, even though awareness of the brand was still regionally limited at the time. Cluss then became known to a national public during its distribution by Dinkelacker from 1982 onwards. The brewery in Heilbronn was closed, the name degenerated into a brand. On the former company premises on the Heilbronn Rosenberg, only one building is reminiscent of the Cluss brewery, the director's villa Eugen Cluss . In 2006 Dinkelacker still sold the beers Cluss Kellerpils and Cluss Export ; In 2010 only Cluss Export in bottles and Cluss Kellerpils in kegs.
Cluss garden
In the district town of Ludwigsburg , in the immediate vicinity of the location of the former brewery building, there is the “Cluss Garden”, an open-air theater that has been used in the summer months since 1991. The series of events known as the “theater summer” is supported by the city of Ludwigsburg and the state of Baden-Württemberg. Appropriately, access to the open-air theater is also accessible via a restaurant with a beer garden.
Cluss-Wulle AG
In 1988 the merger took place with the Stuttgart brewery Wulle AG, which had belonged to Dinkelacker since 1971, to form Cluss-Wulle AG . The AG, which is still based in Heilbronn, is today participating in joint real estate projects with the Heilbronn urban development and BW-Bank .
Individual evidence
- ↑ As of September 2012, http://privatbrauerei-stuttgart.de/unsere-biere/#cluss/
literature
- Christhard Schrenk and Hubert Weckbach: "... for your account and risk" - invoices and letterheads from Heilbronn companies , small series of the archive of the city of Heilbronn vol. 30, Heilbronn 1994, p. 34/35.