Daniel Goeudevert
Daniel Goeudevert (born January 31, 1942 in Reims ) is a French writer , car manager and management consultant who lived and worked in Germany for a long time.
life and career
After completing his baccalaureate in 1961, he studied literature at the University of Reims and the Sorbonne in Paris, where he also taught German at a school.
Career in the automotive industry
After graduating in 1965, he changed his professional goals and went to a car dealership as a salesman. Then his steep career at Citroën began . In 1969 he became a sales manager. In 1970, at the age of just 28, he became General Director of Citroën Switzerland and in 1974 joined the Board of Citroën Germany. From 1975 to 1978 Daniel Goeudevert took on the role of General Director of Deutsche Renault AG and in 1979 became the company's export manager. In 1981 he made it to the position of CEO of Deutsche Ford -Werke AG - a position from which he resigned in 1989 in order to devote himself entirely to building up a German counterpart to Harvard Business School .
Goeudevert became known to the general public in Germany as the member of the Board of Management of Volkswagen AG responsible for purchasing . After a reorganization of the board departments, he was responsible for brands from 1991. He made a name for himself at VW as a "lateral thinker" who liked to represent unusual views and management methods and did not forget the human side of the business. He was often referred to as a bird of paradise . He supports the expansion of local public transport and advocates the development of environmentally friendly cars. Ultimately, Goeudevert failed with this approach because of his traditionally minded colleagues and therefore had to leave Volkswagen in 1993.
After the automotive industry
Since 1993 Goeudevert tried to implement his approaches of creative corporate management in a European management school he initiated .
Today Goeudevert u. a. active in the discussion about the educational misery - especially in Germany - and on topics of the industrial society perspective under the dictates of growing environmental problems and dwindling raw materials.
Daniel Goeudevert has held seats on several supervisory boards of international companies. He was a member of the Club of Rome and first vice-president of the International Green Cross , the environmental protection foundation of Mikhail Gorbachev . Since 1998 he has been Vice President of FEDRE (Fondation Européenne pour le Développement durable des Régions). Since 1998 he has been Vice President of EFI (Europe Finance et Industry). He also holds an advisory post at UNESCO .
Daniel Goeudevert wrote an autobiography Like a Bird in an Aquarium , which became a bestseller in Germany. Since then he has published several other books. Reality begins with dreams - The Life of a European was also long on the bestseller lists.
Today he lives in Steffisburg near Thun in the canton of Bern .
Honors
Goeudevert was awarded the Order of Merit of the State of North Rhine-Westphalia on May 10, 1991 . In 1993 he received the Carlo Schmid Prize , in 1997 the Great Cross of Merit of the Federal Republic of Germany and in 2003 the Mercator Professorship at the University of Duisburg . He is also the holder of the French Legion of Honor (Chevalier de la Légion d'honneur).
Works
- Like a bird in the aquarium. From the life of a manager , Rowohlt, Hamburg 1998, ISBN 3-499-60440-X .
- Reality begins with dreams. From the life of a European , Rowohlt, Hamburg 2000, ISBN 349960938X .
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The horizon has wings , Econ, Munich 2001, ISBN 3-4301-3261-4 .
- The horizon has wings. The future of education , exp. TB edition, Ullstein, Munich 2002, ISBN 3-548-75086-9 .
- Like God in Germany. A declaration of love , Econ, Munich 2003, ISBN 3-430-13262-2 (TB 2004 ISBN 349960938X ).
- The water lily principle. How greed ruins us , DuMont, Cologne 2008, ISBN 978-3-8321-8076-8 .
- Dead end. How business and politics oversleep change , DuMont, Cologne 2020, ISBN 978-3-8321-8110-9
Quotes
Quotes from Goeudevert
- "The problem of the departing manager is therefore less a loss of image than a loss of identity." - Like a bird in an aquarium , p. 15
- “Training without education leads to knowledge without a conscience.” - The horizon has wings. The future of education , p. 1 (first sentence of the book and its motto, so to speak).
- "If we manage to incorporate morality and ethics into our economic activities, we will have even greater success. In other words: earn more money."
- "Ultimately, what matters is not so much what you have achieved, but what you do and why you do it. Meaning is more important than money and power." - in Hans-Georg Huber / Hans Metzger: sensibly successful. Leading oneself and others , page 5, Rowohlt Taschenbuch-Verlag, Reinbek bei Hamburg 2004, ISBN 3-499-61936-9
Quotes relating to Goeudevert
- [Goeudevert] does not seem to have recognized that this 'loss of identity' is based on the confusion of image with real identity. A real identity would not be lost through loss of status. - Arno Gruen in The Stranger in Us , p. 183
Web links
- Literature by and about Daniel Goeudevert in the catalog of the German National Library
- Daniel Goeudevert: "Wie Gott in Deutschland" (with several audio links to interviews with G.)
Individual evidence
- ↑ Merit holders since 1986. State Chancellery of the State of North Rhine-Westphalia, accessed on March 11, 2017 .
| personal data | |
|---|---|
| SURNAME | Goeudevert, Daniel |
| BRIEF DESCRIPTION | French car salesman, manager and business consultant |
| DATE OF BIRTH | January 31, 1942 |
| PLACE OF BIRTH | Reims |