General Mills
| General Mills, Inc.
|
|
|---|---|
 |
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| legal form | Corporation |
| ISIN | US3703341046 |
| founding | 1866 |
| Seat | Golden Valley , United States |
| management | Jeffrey Harmening, CEO |
| Number of employees | 38,000 |
| sales | $ 15.6 billion |
| Branch | food |
| Website | www.generalmills.com |
| As of May 28, 2017 | |
With a turnover of 15.6 billion US dollars (2016), General Mills is one of the 500 top-selling corporations in the USA and the sixth largest food manufacturer worldwide. Its headquarters are in Golden Valley , Minnesota , a suburb of Minneapolis . The company is listed in the S&P 500 share index. The product range includes breakfast cereals , ready meals , yoghurt , pizza , pasta and much more.
history
The history of today's General Mills goes back to the year 1866, when the founder Cadwallader C. Washburn started a flour mill on the Mississippi near Minneapolis . In 1877 Washburn took on a partner with John Crosby, and the company continued under the name Washburn Crosby Company . This company launched the breakfast cereal Wheaties , which are still available today and which were the subject of the first advertising jingle ever broadcast in the United States on Christmas Eve 1926 .
In 1928 the current name arose from the merger of several regional mills. After other flour manufacturers joined this alliance, the world's largest flour producer quickly emerged , consisting of 27 companies in 16 US states. In 1928 the company went public in New York .
The company grew with the production and sale of flour and the production and launch of other breakfast cereals and baking agents.
Even if General Mills always concentrated on the food sector, the company also tried other areas at times. The company produced irons and acquired Rainbow Crafts (1965), Kenner (1967), Parker Brothers (1968), Palitoy (1968), the French game publisher Miro Company (1969), Denys Fisher Toys (1970), Meccano France (1971/72) and Meccano England (1981) several manufacturers of toys. General Mills was also involved in jewelry and apparel . General Mills also bought and started restaurant chains.
In the 1980s, General Mills returned to the food line, selling all non-food areas. Meccano was sold in 1985 and in the same year Kenner and Parker Brothers merged to form Kenner Parker Toys Inc. and sold to Tonka in 1987 . The restaurants were spun off as Darden Restaurants in 1995 and floated on the stock exchange.
In 2001, General Mills grew by purchasing the food manufacturer Pillsbury Company . In 2014, the Californian organic food manufacturer Annie's Inc. ( Annie's Homegrown ), which most recently had annual sales of over 200 million US dollars in the USA, Canada, the Philippines, New Zealand and the UK, was taken over for around 820 million US dollars .
Products and brands on the German market
In Germany, General Mills is represented by the brands Häagen-Dazs , Old El Paso, Knack & Back and Betty Crocker . Various types of breakfast cereal are sold through the Cereal Partners Worldwide SA joint venture with Nestlé .
See also
Web links
- Website of General Mills GmbH (Hamburg)
Individual evidence
- ↑ a b Annual Report 2016 , accessed on August 4, 2017
- ↑ Mill City Timeline. Retrieved May 30, 2018 .
- ↑ Palitoy ( Memento of the original from August 1, 2011 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. at V&A Museum of Childhood
- ↑ 50 years risk at DiePresse.com
- ↑ a b History of Meccano by Wes Dalefield (English)
- ↑ a b About us ( Memento of the original from July 10, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. at Meccano (English)
- ↑ General Mills to acquire Annie's , Sept. 8, 2014
- ^ Cereal Partners Worldwide , accessed June 4, 2017.
