GfK Entertainment
| GfK Entertainment | |
|---|---|
| legal form | GmbH |
| Seat |
Baden-Baden , Germany
|
| management | Mathias Giloth, Wolfgang Wanders |
| Number of employees | 80 (as of December 2014) |
| Branch | Market research |
| Website | www.gfk-entertainment.com |
GfK Entertainment is a German market research company based in Baden-Baden , which offers market research data in the entertainment sector worldwide. GfK in Nuremberg is the sole shareholder of GfK Entertainment .
GfK Entertainment conducts market research in the areas of music, books, film and video games. Among other things, the official German music charts commissioned by the Federal Association of the Music Industry are determined.
Overview
GfK Entertainment is active in over 30 countries around the world. The evaluations are based on the sales figures of affiliated retailers in the sales channels of stationary retail, e-commerce, download and streaming. The sales figures are transmitted electronically and summarized in a database. They serve as a starting point for sales rankings (e.g. music charts, games charts, book bestseller lists such as fiction charts, non-fiction charts and e-book charts) and as an important indicator for market developments or sales and revenue trends.
history
GfK Entertainment was founded in 2003 under the name media control GfK International as a joint venture between GfK and Media Control . GfK has been the company's sole shareholder since 2013. In March 2014 it was renamed GfK Entertainment GmbH .
activities
GfK Entertainment determines the following sales charts, among others:
Germany
- Official German music charts (including German album and single charts )
- GfK Entertainment will discontinue the Buch retail panel at the end of April 2019
- DVD and Blu-ray charts
- Games charts (PC and console games)
Austria
- Ö3 Austria Top 40
- The Main Association of the Austrian Book Trade (HVB) is switching from GfK Entertainment to Media Control . From January 1, 2018, book market research and bestseller lists will come from the new partner.
Switzerland
- Official Swiss hit parade
- Best seller lists book (hardcover, paperback, e-book)
- Games charts (PC and console games)
Web links
- Official website of GfK Entertainment
Individual evidence
- ↑ GfK Entertainment remains charter broker in the Official German Charts. GfK Entertainment, accessed December 19, 2014 .
- ↑ Renaming: media control® GfK INTERNATIONAL becomes GfK Entertainment. marktforschung.de, accessed on January 12, 2015 .
- ↑ New name, wider range. GfK, accessed December 19, 2014 .
- ^ Federal Association of the Music Industry. (No longer available online.) Archived from the original on January 29, 2011 ; accessed on January 29, 2015 .
- ↑ Media Control as sole supplier / GfK Entertainment will discontinue the Buch retail panel at the end of April. Retrieved June 13, 2019 .
- ^ Federal Association of Audiovisual Media. Retrieved January 29, 2015 .
- ^ Federal Association of Interactive Entertainment Software. Archived from the original on December 21, 2014 ; accessed on January 29, 2015 .
- ↑ austriatop40.at. Retrieved January 29, 2015 .
- ↑ Main Association of the Austrian Book Trade concludes an agreement with Media Control. December 13, 2017, accessed June 13, 2019 .
- ↑ IFPI Switzerland. Retrieved January 29, 2015 .
- ^ Swiss Association of Booksellers and Publishers. (No longer available online.) Formerly in the original ; accessed on January 29, 2015 . ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ^ Swiss Interactive Entertainment Association. Retrieved January 29, 2015 .
Coordinates: 48 ° 45 '59.9 " N , 8 ° 13' 58.8" E