Artistic Director
The artistic director is authorized and responsible for the artistic (sometimes organizational and business) management of a performance , an institution or the process of creating a work of art . In the case of performances (e.g. concert , drama , ballet ) he is responsible for developing and studying the work according to a concept. For institutions (e.g. theater , opera , choir , orchestra , broadcasting company , exhibition , museum , film festival ), for example, he takes on the design of the program and artist engagements, program or exhibition planning - tasks that are decisive for the artistic profile of the institution.
Artistic directors include conductors , choreographers , and in a broader sense also artistic directors , dramaturges or curators ; in the field of new media it is mainly directors , art directors and game developers . In particular, the responsibility varies depending on the industry:
- Advertising graphics and visual communication : partly with a managerial function
- Publishing , especially magazines: with a leading position in the area of editorial design (analogous to the editor-in-chief for content)
- Film production : with a managerial function for the artistic equipment (especially set design ) and / or game design, artist engagements
- Performances: Development and study of the work according to a concept
- Broadcasting company / film production company : as Chief Content Officer responsible for program selection