Lena Hoschek

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Lena Hoschek (2013)

Magdalena "Lena" Hoschek (born April 23, 1981 in Graz ; since her civil wedding Magdalena Hoschek-Frajuk ) is an Austrian fashion designer.

Life

Lena Hoschek attended the Catholic private school Sacré Coeur Graz from kindergarten to high school . After graduating from high school , she completed her diploma in fashion design at the Vienna Fashion School in Schloss Hetzendorf . After finishing school, she did an 8-month internship with Vivienne Westwood in London in 2003/2004 , which inspired her to open her own studio in Graz in 2005 . In 2008 further stores opened in Vienna and in 2010 in Berlin- Mitte. However, the Berlin location was closed on July 30, 2016.

Hoschek presents its collections at the Berlin Fashion Week, among others . It employs 15 people in Graz, Vienna and Berlin.

Fashion & style

Fashion by Lena Hoschek

Hoschek brings two collections onto the market each year, which include dresses, skirts, blouses, trousers, traditional costumes, pajamas, glasses and other accessories. The style of the pin-up girls and the dirndl are the focus of their design. A collection for children was also created.

In 2009 the eyewear collection "Lena Hoschek by Robert la Roche" was created as part of a cooperation with Robert La Roche .

Her style models are various Hollywood stars of the 40s and 50s, whose style she embodies herself. In an interview with austrianfashion.net, Hoschek explained: “I like women who go through life with a sense of humor, which is why I am so into the sex symbols of the 50s. While today's people usually take themselves incredibly seriously, it was different with Marilyn Monroe , Gina Lollobrigida or Sophia Loren . Having a sense of humor and being able to laugh at yourself - that's sexy for me. ”Stars like Katy Perry and Charlotte Roche are among her clientele.

Awards

  • 2009 nomination by Die Presse as Austrian of the year
  • 2009 Vienna Fashion Award in the Designer Branding category
  • 2010 3rd place in the "Retail" area & 1st place in the "Innovation" area of ​​the magazine top of styria
  • 2011 Election of Graz Woman of the Year by the readers of the free city newspaper G7 in the business category
  • 2012 Vienna Fashion Award in the Designer category

Web links

Commons : Lena Hoschek  - collection of images, videos and audio files

Individual evidence

  1. ↑ We said YES ... In: Lena Hoschek Blog . ( lenahoschek.com [accessed April 26, 2018]).
  2. ↑ http://www.textilzeitung.at/business/detail/lena-hoschek-schliesst-berliner-store.html
  3. ↑ Hedi Grager: An interview with fashion designer Lena Hoschek. Lena Hoschek from Graz is euphorically celebrated worldwide as an Austro-Mode Export. In: gsund online. June 18, 2010, accessed January 19, 2012 .
  4. ^ Anne Feldkamp: Hip swing and humor, An interview. (No longer available online.) AustrianFashion.com, 2010, archived from the original on December 24, 2015 ; Retrieved January 19, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.austrianfashion.net
  5. ↑ The TOPS of Styria. Retrieved January 20, 2012 .
  6. ↑ Bernd Hecke: Lena Hoschek: Chaos and perfectionism . In: G7-diestadtzeitung. Kleine Zeitung , December 25, 2011, archived from the original on August 20, 2012 .;
personal data
SURNAME Hoschek, Lena
ALTERNATIVE NAMES Hoschek, Magdalena (full name)
BRIEF DESCRIPTION Austrian fashion designer
DATE OF BIRTH April 23, 1981
PLACE OF BIRTH Graz