Medion
| MEDION AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| ISIN | DE0006605009 |
| founding | 1983 |
| Seat |
Essen , Germany
|
| management |
|
| Number of employees | 1,050 |
| sales | 825 million euros |
| Branch | Information technology and electronics |
| Website | www.medion.de |
| As of March 31, 2020 | |
The Medion AG (own notation: MEDION) is an in Essen -based company that sells electronic consumer products (especially computers , monitors, smart phones and laptops ) designed, assembles and markets. The place of business is the former Gustav Heinemann barracks in Essen-Kray . The Chinese company Lenovo bought 61% of Medion shares in July 2011. In October 2012, Lenovo increased its stake to 79.8% by purchasing all remaining option shares. Lenovo currently holds an 87.5% stake. Before that, it was the largest independent German and European manufacturer of single-user computers since the dissolution of Fujitsu Siemens Computers and until the takeover by Lenovo .
Company profile
Medion has branches in Mülheim an der Ruhr , Oberursel (Taunus) , Essen , Great Britain , the Netherlands and France as well as subsidiaries in Hong Kong , the USA and Australia , although a temporary withdrawal from the American market took place due to the lack of success. In December 2013, however, they ventured a new start. Medion primarily supplies large retail chains such as Aldi / Hofer , Real , Tchibo , Media Markt , Karstadt and Marktkauf . In Switzerland, products are sold through the Interdiscount chain (a subsidiary of Coop ), Digitec Galaxus (a subsidiary of Migros ) and Landi , among others .
The product range includes PC and multimedia products (such as personal computers, notebooks and LCD screens), entertainment electronics (such as televisions, Internet radios and Bluetooth speakers), communication technology (such as smartphones and telephones) and household products (food processors, refrigerators and washing machines). Medion also uses the Lifetec brand in the discount sector .
The business focus is on computers, notebooks, navigation systems, smartphones and TV sets. Products for trading partners are sold according to the build-to-order principle.
Since 2005 Medion has had its own mobile communications brand called MEDIONmobile. In cooperation with Telefónica Deutschland Holding, it offers the Aldi Talk discount prepaid tariff in German Aldi branches . In the same year, the photo service Aldi Foto was launched. In Australia, mobile communications offers have also been offered in cooperation with the sales partner Aldi in its stores under the ALDImobile brand since 2013 .
In December 2011 Medion sold the first tablet PC in cooperation with Olivetti . After Medion already several MEDIONmobile - phones had sold, the company launched in early 2012 in collaboration with the Chinese company ZTE the first own smartphone based operating system Android on the market.
Medion has been selling UHD televisions since the end of April 2014 .
Medion and Napster have been offering the music streaming service Aldi Life Musik powered by Napster since 2015 . The e-book service Aldi Life eBooks followed in 2016.
Medion has also been offering its own smart home system since 2016 . At the IFA 2017, Medion presented a voice assistant that works with Amazon's Alexa system.
In addition Medion offered for some time on Windows Essentials from Microsoft the free mail service Medion mail to. With this service you could use all known Outlook functions under the name "Medion Account"; the email domain was then medionmail.com . However, the service has been discontinued.
history
The company was founded in 1983 as Brachmann & Linnemann OHG and renamed Medion, Brachmann & Linnemann OHG in 1985 . The company went public on October 2, 1998 . Up to 2004 the company recorded strong increases in sales, which in a few years were in the double-digit percentage range. After that, however, Medion also experienced the general slump in consumption and the dependence on a few large retail chains as customers, e.g. B. Aldi . This had a significant impact on profit and was substantiated with concrete figures at the Annual General Meeting on May 12, 2005. Bad results were also reported for 2006, and for the first time in the company's history a trading year closed with losses.
The annual report for 2007 published on March 29, 2008, however, showed a profit for the year with a slight increase in sales. Medion was back in the black in 2007 and was able to post an annual surplus of 20 million euros. The EBIT was 29.55 million euros. Sales rose by 3.4% to 1.66 billion euros.
At the beginning of June 2011 it was announced that the Chinese electronics group Lenovo would take over the company for a total of 629 million euros. The shareholders were offered EUR 13 per share in cash. The previous majority shareholder, CEO Gerd Brachmann, made use of the offer for the most part. He sold 17.75 million shares for around 230 million euros. In July 2011, Lenovo owned more than 75 percent of the shares in Medion.
Ownership structure
| proportion of | Shareholders |
|---|---|
| 87.53% | Lenovo Group Limited |
| 9.83% | Cornwall GmbH & Co. KG |
| 2.64% | Free float |
As of March 23, 2017
Medion as a sponsor
Medion often appears as a sponsor of sports clubs or athletes. At the Tour de France , for example, the Bianchi team - in which Jan Ullrich also rode - was sponsored by Medion. Medion has been a premium partner of FC Bayern Munich since the 2006/07 season . Medion is a subsidiary sponsor of Rot-Weiss Essen . For some years now, Medion has also been a sponsor in e-sports and has supported the Electronic Sports League , mousesports and currently SK Gaming , for example . In Formula 1, Medion appeared as a private sponsor of Adrian Sutil .
Web links
Individual evidence
- ↑ a b Annual Report 2019/20 (PDF), accessed on June 30, 2020
- ↑ Buy PC monitor online - MEDION Online Shop. Retrieved July 4, 2018 .
- ↑ a b heise.de
- ↑ chinatechnews.com
- ↑ a b MEDION Germany - company portrait. MEDION AG, accessed on April 6, 2017 .
- ↑ Surprise: Medion is again offering tablet PCs in the USA ( memento of the original from April 13, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Information on the "Lifetec" brand in the register of the German Patent and Trademark Office (DPMA)
- ↑ Photo service planned: Aldi starts online sales. In: Der Spiegel Online. Retrieved April 6, 2017 .
- ^ "Aldi life" with competitive price: Aldi starts its own music service . In: BILD . ( bild.de [accessed on April 6, 2017]).
- ↑ Aldi opens e-book shop / discounter gets involved. Retrieved April 6, 2017 .
- ↑ Medion is now offering a smart home portfolio. ZDNet.de, December 14, 2016, accessed April 6, 2017 .
- ↑ MEDION introduces wireless Alexa speaker P61110 - better than Amazon Echo? Retrieved September 2, 2017 .
- ↑ Annual Report 2006 (PDF; 1.2 MB).
- ↑ Annual Report 2007 (PDF; 1.4 MB)
- ↑ Augsburger Allgemeine from June 3, 2011: Aldi PCs in Chinese hands
- ↑ Comdirect: Company portrait
Coordinates: 51 ° 27 '30.3 " N , 7 ° 3' 33.3" E