Microsoft Mobile

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Microsoft Mobile Oy

logo
legal form Osakeyhtio
founding April 25, 2014
resolution October 2017
Seat Espoo , Finland
management Terry Myerson , Executive Vice President
(Head of Microsoft's Windows and Devices Group)
Branch Smartphone manufacturing
Website www.microsoft.com/mobile

Microsoft Mobile headquarters in Espoo

Microsoft Mobile was a smartphone manufacturer headquartered in Espoo ( Finland ). The company emerged in 2014 from the acquisition of Nokia’s devices and services division by Microsoft . Terry Myerson was in charge of the company.

Under the takeover agreement signed by Microsoft with Nokia in 2013, Microsoft Mobile was allowed to sell mobile phones under the Nokia name for ten years. On May 18, 2016 Microsoft sold the development division for feature phones with the Nokia logo and thus also the name exploitation rights for these products to the Finnish company HMD Global .

The right to use the Nokia logo on smartphones was independently limited to two years from the start. As a result, smartphones were sold under the name Microsoft Lumia instead of Nokia Lumia from October 2014 , although the right to use the Nokia name was granted until April 2016. In addition, the contract contained a clause in which Nokia promised not to produce its own smartphones for two years or to issue licenses to contract manufacturers for the use of its own name for smartphones.

history

In 2011 Nokia's then CEO Stephen Elop , who had previously worked at Microsoft, announced that future Nokia smartphones would be equipped with Microsoft's Windows Phone . Nokia began to dominate the Windows Phone market with market shares of 92%. This practically ousted the previous market leader in the Windows Phone and Windows Mobile market, HTC .

In September 2013 Microsoft announced that it would buy Nokia's device and services division for $ 5 billion. The sale was completed in April 2014. 32,000 employees moved from Nokia to Microsoft, including former Nokia CEO Stephen Elop, who took over the management of the Microsoft Devices Group.

On July 17, 2014, it was announced that Microsoft will lay off 12,000 employees at Microsoft Mobile in order to reduce double occupancy (Microsoft / Microsoft Mobile). It's the biggest downsizing in Microsoft history.

In October 2014, Microsoft announced that it would sell Lumia series smartphones under the name Microsoft Lumia . New smartphones will bear the Microsoft logo. Asha, X and S40 / S30 series phones continue to bear the Nokia logo.

In July 2015, Microsoft announced that it would completely liquidate the production facilities it had acquired from Nokia. The products are to be manufactured by contract manufacturers in the future. For the remaining 7,800 employees in production, this meant the termination; a depreciation in the billions for the group. Of the 32,000 employees originally taken over, only 13,000 will remain with Microsoft, mainly working in product development and support.

On July 17, 2015, Microsoft CEO Satya Nadella announced that Stephen Elop would be dismissed from his position as head of Microsoft Mobile / Microsoft Devices Group, while Jo Harlow, who was responsible for leading smartphone development, also left , the enterprise. These layoffs coincided with further restructuring at Microsoft. The Mobile Devices Group was merged with the Microsoft Operating System Group (OSG), the management of the new division was taken over by the former head of OSG, Terry Myerson. This step is intended to improve the collaboration between hardware and software developers. The management of the smartphone development was taken over by Panos Panay, who was previously responsible for the development of the Surface tablets .

On October 6, 2015 Microsoft presented the Lumia 950, Lumia 950 XL and Lumia 550 smartphones together with the Surface Pro 4 and the Surface Book, the latter only being mentioned briefly in the margin. These are the first Microsoft smartphones with the new Windows 10 Mobile operating system .

Stephen Elop, first CEO of Microsoft Mobile

May 18, 2016 Microsoft sold the development division for feature phones with the Nokia logo and thus also the name exploitation rights for these products to the Finnish company HMD Global ; the devices are manufactured by the Foxconn subsidiary FIH Mobile . From the formerly taken over by Nokia services and devices division, only the smartphone development remains with Microsoft, all other divisions were either sold or dissolved. At the same time, the former parent company Nokia announced that it would re-enter the smartphone and tablet market after the blocking period contractually agreed with Microsoft in 2014. On May 25, 2016, Microsoft announced that it would completely relocate the development of mobile devices to its headquarters in Redmond. The Lumia series will be discontinued. This ends the development and manufacture of Lumia smartphones in Finland. In December 2016, the production of Lumia smartphones finally ended with the discontinuation of the Lumia 950 / Lumia 950 XL models ; before that, Microsoft had already removed predecessor models and cheaper smartphone models such as the Lumia 550 from its range and its own online shop.

Main products

Microsoft Lumia

Multiple Lumia smartphones

Microsoft Lumia (formerly Nokia Lumia ) was a series of mobile phones and tablets . The first phones in the range were presented in October 2011 at Nokia World in London . All smartphones use Windows Phone as the operating system. As the first tablet of the Lumia series, Nokia introduced the Lumia 2520 on October 22, 2013 , which is supplied with the Windows RT operating system .

  • Nokia Lumia 630

  • Nokia Lumia 735, one of the last Nokia branded Microsoft Mobile smartphones

  • Lumia 532 and Lumia 950 XL

  • Lumia 535 and 435, the first smartphones with Microsoft branding

  • Lumia 830, the last Nokia branded smartphone

Nokia Asha

Nokia Asha 303

Nokia Asha was a series of low-end cell phones. The first cell phones in the model series were presented at Nokia World in London in October 2011 and run with the Series 40 operating system . The first cell phones were characterized by the combination of touch screen and keyboard . The models of the 3XXer series (from Asha 305) only have a touchscreen. The new models of the 5xx series and the Asha 230 used the new Linux-based Nokia Asha platform as the operating system . Microsoft stopped developing and selling these devices in July 2014.

  • Nokia Asha 303 with Qwerty keyboard

  • Nokia Asha 202

  • Nokia Asha 501 smartphone

Nokia X

Nokia X

The Nokia X is the first Nokia smartphone with Android . The software of the new X models is no ordinary Android software as there is no Google Play licensing. It is the Nokia X software platform 1.0 based on Android Jelly Bean.

On July 17, 2014, Microsoft CEO Satya Nadella announced shortly after the takeover that the Nokia X series would be discontinued.

  • Nokia X Dual SIM and Nokia XL

  • Various Nokia X smartphones

  • Nokia X2 Dual SIM

  • Stephen Elop presents the Nokia X

Other services

Online services

Microsoft Mobile offered online services to complement the functionality of the phones on offer, all of which were purchased from Nokia as part of the Microsoft acquisition:

software

In order to be able to maintain and restore cell phones from Nokia and Microsoft brands, Microsoft Mobile offers additional software:

  • Nokia Suite - software for synchronizing data and media with the PC (not for Lumia smartphones).
  • Lumia Software Recovery Tool - software to restore the cell phone operating system.

Individual evidence

  1. ↑ a b Martin Geuß: Microsoft puts Stephen Elop in front of the door. (No longer available online.) Dr. Windows June 16, 2015, archived from the original on August 1, 2015 ; accessed on August 9, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.drwindows.de
  2. ↑ Windows: Microsoft withdraws from smartphone production . In: The time . May 25, 2016, ISSN  0044-2070 ( zeit.de [accessed July 1, 2017]).
  3. ↑ Microsoft buys Nokia. Die Welt, September 3, 2013, accessed on May 21, 2014 .
  4. ↑ Microsoft and Nokia: Purchase completed on April 25th. bestboyz, April 21, 2014, accessed May 21, 2014 .
  5. ↑ Hans-Christian Dirscherl: Microsoft fires 18,000 employees - largest job cuts in the company's history. PC-Welt , July 17, 2014, accessed October 12, 2014 .
  6. ↑ Archived copy ( memento of the original dated November 2, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.meinlumia.de
  7. ↑ Archived copy ( memento of the original dated November 2, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.meinlumia.de
  8. ↑ 7800 layoffs and loss of billions. The sad end of Nokia. In: Stern , July 10, 2015 ( online )
  9. ↑ Martin Geuß: Microsoft's new division "Windows and Devices" - what belongs together grows together. Dr. Windows, June 18, 2015, accessed August 9, 2015 .
  10. ↑ Martin Geuß: Surface Phone Speculations reloaded: Panos Panay takes over the phone development at Microsoft. Dr. Windows, July 21, 2015, accessed August 9, 2015 .
  11. ↑ Martin Geuß: Lumia 950 and Lumia 950 XL presented. Dr. Windows, October 6, 2015, accessed December 8, 2015 .
  12. ↑ Volker Briegleb: New Nokia Smartphones: HMD Global in the starting blocks. heise online, December 1, 2016.
  13. ↑ Martin Geuß: Three news in one: Microsoft sells Feature Phone Business, Nokia is coming back, Lumia brand is about to end. Dr. Windows, May 18, 2015, accessed May 20, 2015 .
  14. ↑ Sputnik: Goodbye, Lumia! Microsoft puts an end to Nokia experiment. In: de.sputniknews.com. Retrieved May 26, 2016 .
  15. ↑ Nokia showcases bold portfolio of new phones, services and accessories at Nokia World ( Memento of the original from January 27, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Nokia World 2011 press release, accessed October 28, 2011. @1@ 2Template: Webachiv / IABot / press.nokia.com
  16. ↑ Marleen Frontzeck: Nokia Lumia 2520: New LTE tablet with 6.7 MP Zeiss camera. First tablet from the Finns with 10-inch display & Windows RT 8.1. Report at Teltarif.de from October 22, 2013.
  17. ↑ Press release on Nokia World 2011 ( Memento of the original from January 27, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed October 28, 2011 @1@ 2Template: Webachiv / IABot / press.nokia.com
  18. ↑ Volker Briegleb: Series 40 and Asha: Microsoft stomps Nokia's cell phone division. Heise online , July 14, 2014, accessed on March 10, 2016 .
  19. ↑ Martin Geuß: Satya Nadella announces the end of the Nokia X series. Dr. Windows, July 17, 2014, accessed July 17, 2014 .
  20. ↑ Archived copy ( Memento of the original from March 8, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.nokiamail.com
  21. ↑ Ingo Pakalski: Appstore: Microsoft closes the Nokia Store. Golem.de , November 20, 2014, accessed on November 20, 2014 .