mister * lady
| mister * lady GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1967 |
| Seat |
Schwabach Germany
|
| management | Jürgen Hanslbauer (purchasing, sales, expansion, marketing) Albert Himmel (finance, accounting, human resources) Rudolf Kempter (IT, logistics, organization) |
| Number of employees | 1,550 |
| sales | 150 million (2017) |
| Branch | Textile trade |
| Website | mister-lady.com |
The mister * lady GmbH is a 1967 founded German apparel company for young fashion headquartered in the Franconian Schwabach . The target customer group is aimed at young people between 15 and 30 years of age.
history
When jeans celebrated their breakthrough in the 1960s, this development sparked the idea of the married couple Ellen and Dieter Beran in 1967 to open a so-called Western Store Beran in Düsseldorf, North Rhine-Westphalia . This business primarily sold US products, including jeans items.
From this original business idea, a large German textile supplier with headquarters in Nuremberg, Bavaria, developed . The name of the company was initially changed to mister * lady jeans and in 2006 to the current name mister * lady .
In 2010, some 44 years after its founding, mister * lady was by the spouses Beran to the Opcon AG sold and in 2014 online shop on the websites opened the company.
Corporate headquarters
On September 20, 2015, the company's headquarters moved from Nuremberg to Schwabach in the south. On the 25,000 square meter site for the company headquarters and the central warehouse, the prerequisites for possible further expansion were created.
Compared to the previous company headquarters in Nuremberg, the company's capacity has increased enormously: While 5000 square meters were available in Altenfurt for the logistics area, it is now 9000 square meters in Schwabach. In the past 3500 square meters were available for administration, now there are a total of 5800 square meters in the Westend in Schwabach.
The company moved into a three-and-a-half-story building at the entrance to the new Schwabach industrial park, right next to a newly created roundabout. The administration building in Schwabach has also been significantly expanded: It can provide up to 150 employees with state-of-the-art jobs. Among other things, there are ergonomically designed workplaces with height-adjustable tables and office chairs.
In energy technology, attention was paid to environmental friendliness. For the use of geothermal energy, 36 geothermal probes, each 90 meters deep, in which around 13,000 liters of water circulate. A heat pump and a gas-powered combined heat and power unit are installed. The server room is cooled all year round by the built-in geothermal probes, and there is a 13-kilowatt air conditioning unit as an emergency unit. The administration building is illuminated with energy-saving LEDs, with control being implemented using motion detectors: If there is no person sitting at the workplace, no lights are on there.
The logistics building in the nearby Gold Leaf Street is ten meters high. LED lighting was also installed here. Four gas-powered burners heat the air in the hall, which can be approached to the west via ten ramps.
Branches
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The company operates around 320 branches in Germany and Austria with around 1550 employees. Most of the branches are located in southern Germany. On average, mister * lady's branches are 300 to 400 square meters in size. In April 2008 mister * lady opened a flagship store with an area of 1000 square meters in Karolinenstrasse in Nuremberg.
The 250th branch was opened in November 2008 in Tulln, Austria. The aim of the company is to open a total of around 500 branches in Germany and Austria.
insolvency
The Austrian subsidiary mister * lady GmbH & Co. KG had to file for bankruptcy with its 35 branches in May 2019 with a reorganization procedure without self-administration.
In June 2019 it was announced that 13 of 35 Austrian branches will finally close by the end of July 2019, including all four of the company's Vienna branches.
Own brands
The company's own collections for women consist of mister * lady's own brands Blind Date for women and Much More for men's fashion and Savvy for men's jeans.
mister * lady brings its own fashion collections onto the market twice a year. The clothing items for the fashion retailer are manufactured worldwide. It is primarily intended to address young people between the ages of 15 and 30. The focus is on pants, t-shirts, tops, jackets and accessories.
Web links
- mister-lady.com - company website
Individual evidence
- ↑ textilwirtschaft.de
- ↑ textilwirtschaft.de
- ↑ nordbayern.de
- ↑ textilwirtschaft.de
- ↑ textilwirtschaft.de
- ↑ Local textile retailer is broke in the OÖ Nachrichten of May 16, 2019, accessed on May 16, 2019.
- ↑ nordbayern.de