One Click Charity Donation

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As a click-to-donate site (charity donations click) refers to the of sponsors , enabled Offer (English: by a free mouse click on a particular website Free Donation site or click-to-donate website ) for a charity to end donate . A commonly used German term for this Internet culture phenomenon, which is particularly popular in the USA , does not yet exist.

Sponsors pay a small amount of money for each visit to the donation page for two reasons:

  • They rely on at least a small part of the site visitors clicking on one of their advertising banners ;
  • They support a cause in a charitable manner to an extent that is quantitatively measured according to the popularity of the site visitors.

Thehungersite.com

The best known is the website TheHungerSite.com , founded by the computer programmer John Breen in 1999 , which was already successful in its first year. In 2000, the Hungersite gave up its not-for-profit status. Due to a lack of payments, the United Nations World Hunger Aid ( World Food Program ) decided to end the cooperation. This was justified by the fact that of the 371,000 dollars that were collected from July to September 2000 by the operating company GreaterGood.com, only 200,000 were transferred to the UN program.

In 2001 GreaterGood.com went bankrupt like other Internet companies and the site went offline for a few weeks. The Hungersite.com domain was bought by environmental activists Tim Kunin and Greg Hesterberg. Since the site was purchased, the banner ad revenue has gone to two respected US aid organizations dedicated to the fight against hunger. The global organization Mercy Corps receives 70 percent of this, America's Second Harvest , which supports US citizens, 30 percent. The Hungersite also includes other sites operated by the two owners on the same principle (e.g. the Rainforest Site or the Breast Cancer Site ), while CharityUSA.com, based in Seattle , acts as the parent company . It is not a registered charity organization, but a limited liability company.

The Hungersite claims to be one of the most popular websites with 3.5 million visitors a month. The Google - PageRank hunger site home page is located at 8 (of possible 10) on the same level as that of the Spiegel Online -Homepage or the German Wikipedia -Home (June 2005).

The Hungersite is not owned by a nonprofit organization, but by a commercial company. It is not known what portion of the current total income from the hunger site is actually paid to the charities . On the respective FAQ pages, the company avoids giving precise information about the specific sums that are donated. One does not find out what amount the society puts for a meal ( cup of food ) or, at the literacy site , for a children's book.

According to an interview with CEO Tim Kunin in February 2004, whose information is kept very vague, the company The Hungersite donated 15 percent of its gross income to aid organizations. This is in line with what the Hungers site claims that 15 percent of GreaterGood.com's earnings are donated.

According to the Hungersite, in 2004 visitors donated 45 million meals to the hungry with 39 million clicks. If you add 0.02 US dollars (as of 2000 according to worldlegacy.org), this results in an amount of 900,000 dollars. If Mercy Corps receives 70 percent of that and - according to the 2003 figures - has total revenues of over $ 116 million annually, that means that the Hungersite only contributes about 0.5 percent of the revenues. America's Second Harvest (ASH) annual report 2004 shows that this calculation is incorrect in the timing of the meal , according to which CharityUSA donated between 50,000 and 99,000 dollars, which leads to a total of between 167,000 and 330,000 dollars for the 30 percent share of this organization. The average value of 250,000 would mean that CharityUS contributes 0.05 percent to the total income of ASH.

Other providers

In the German-speaking area, the forest site of Pro REGENWALD, which went online in mid-April 2001, has adopted the principle. By June 16, 2005 it had 750,176 clicks, which brought in 41,624.44 euros for the conservation of tropical rainforests .

Since the (no longer existing) page aquaplastics.org had been clicked more than 2 million times from March 22, 2005 until June, the plastics industry in Europe donated 200,000 euros to the international aid organization WaterAid for a water project in Ethiopia .

Different portals make it possible to donate multiple donation pages with a single click. However, it is not easy for visitors to see whether the donation will actually be effective, since donation opportunities that no longer exist on such meta-pages can also appear. There are also dubious donation sites.

Frequently associated with free donation sites are sites that redirect to commercial websites and donate the commission for purchases made there (or free orders) in whole or in part to charities.

Web links