Stella (beer brand)
Stella ( Arabic بيرة ستلا) is a beer brand that has been produced since 1897. It is one of three brands of beer brewed in Egypt .
history
In 1897 the Crown Brewery Company of Cairo was founded in Belgium . Because there was an older brewery of the same name in Alexandria , its name was changed to Société Anonyme Brasserie des Pyramides the following year . For decades, it was located in a continuous-like building, which the quarter leg Al-Sarayat in Giza exists and dominated until now.
Initially, the beer was brewed with water from the Nile . However, since this did not meet the necessary standard, groundwater was used later . The business was expanded by 1906 and the brewery was able to steadily increase its sales. In Cairo she operated 34 bars. In the 1920s it merged with the Turkish brewery Bomonti . During the Second World War , the company saw growing sales due to demand from members of the foreign armed forces who were in Egypt.
After the military coup in Egypt in 1952 and the dismissal of King Faruq , the previous name of the Bomonti-Pyramids brewery was changed to the Arabic form Al-Ahram (= pyramids ), and in 1962 it was nationalized like all private companies in Egypt. The company states on its website that the quality of the beer subsequently suffered because it was dependent on supplies from the Soviet Union and other socialist countries.
In 1997 the Al Ahram Beverages Company (ABC) was privatized again and went public. This was followed by a cooperation with the Danish brewery Carlsberg and the development of a new type of beer, Stella Premium . In 2002, ABC was acquired by the Dutch brewery Heineken , with which they had already worked after 1946, for 360 million dollars and is now called Al Ahram Beverages Company-Heineken Egypt . In earlier years people often complained about the unstable quality of Egyptian beer, but tourists have always enjoyed it because it is usually much cheaper than imported beer. However, after the takeover by Heineken, the quality could be improved, and in 2011 Stella won the Golden Quality Award from Monde Selection , an international institute for quality selections based in Brussels .
ABC today produces at five different locations in Egypt and has 2300 employees. The main production is located in El Obour , 35 kilometers northeast of Cairo, a newly built satellite city with a large industrial park near the airport . The range now includes other beer brands such as Sakara and Meister Max, as well as soft drinks .
sorts
There are three different types of Stella on the market. The most popular and oldest variety is Stella local (also Stella Lager ), with an alcohol content of 4.5 percent and 17 International Bitterness Units (IBU). Stella export contains 5.2 percent alcohol and has 20 IBUs. Stella Premium is a strong, dark beer with 6.4 percent alcohol and 24 IBU. The local and export are sold in bottles and cans, the premium only in bottles.
Web links
- Stella. Al Ahram Beverages Company, accessed June 26, 2018 .
- Samir Raafat: Stella's Grandpa 1897–1947. Egyptian Mail , June 14, 1997, Cairo Times , May 14, 1998, accessed March 23, 2014 .
- Al-Ahram brewery. Measurements, accessed on May 17, 2014 .
Individual evidence
- ↑ a b c d e Seif Kamel: A Boozer's Guide to Cairo (and Egypt). Retrieved March 22, 2014 (English).
- ^ History. Al Ahram Beverages Company, accessed March 22, 2014 .
- ^ Industrial architecture of the 19th and 20th centuries in Egypt ( Memento from March 23, 2014 in the Internet Archive )
- ↑ ABC plants. Al Ahram Beverages Company, accessed March 22, 2014 .
- ^ Al Ahram Beverages Co., SAE. American Chamber of Commerce in Egypt, accessed March 23, 2014 .