Tally Weijl
| Tally Weijl Trading AG
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|---|---|
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| legal form | Corporation |
| founding | 1984 |
| Seat | Basel , Switzerland |
| management | Beat Grüring ( Chairman of the Board of Directors , Co- CEO ) Tally Elfassi-Weijl, (Co- CEO ) |
| Number of employees | over 3400 (2019) |
| sales | 420 million CHF (2015) |
| Branch | Fashion |
| Website | www.tally-weijl.com |
Tally Weijl [ talɪ wæɪl ] is a Swiss textile retail company based in Basel .
The company is represented in 39 countries with 900 stores and employs over 3400 people (as of 2019). The company was founded in 1984 by Tally Elfassi-Weijl and Beat Grüring and is still family-owned.
today
The company's headquarters, the so-called “campus”, is located in Basel. Most of the collections were created in Paris until 2016 , since then the Design Center has also been in Basel, together with the Service & Support Center. Only one trend team remained in the French fashion capital. The distribution centers are located in Lörrach for Central and Eastern Europe , in Zofingen for Switzerland and in Milan for the southern European market . The sales points are supplied from there. Tally Weijl manages half of all retail space itself, the rest are operated by franchise partners. In 2015, Tally Weijl generated sales of around CHF 420 million .
history
Tally Elfassi-Weijl was born to Romanian - Dutch parents in Tel Aviv . She first studied art history and tourism in Paris. When she later applied for the hotel management school in Lausanne , she designed - to bridge the waiting period - her first fashion collection in 1984, which led to the founding of the company. The company was founded in 1984 by Tally Elfassi-Weijl and Beat Grüring under the name “Parimod AG” in Switzerland in Lohn , Canton Solothurn . It all started in a garage: this is where the early collections were designed. In 1987 the first boutique was opened in Freiburg im Üechtland . In 1988 the company was renamed "Tally's AG" and in 1989 the head office and distribution were moved to Oensingen . In 1990 the name was changed to "Tally Weijl SA" with constant expansion. In 1995 the "Design Center" was opened in Paris. At the same time, the first boutique in Germany opened its doors in Freiburg im Breisgau . In 1996 the head office was relocated to Zofingen, and in 1999 the European distribution center was set up in Lörrach, Germany.
In 2004 the company created its first major advertising campaign with the slogan totally sexy . From 2005 the company embarked on a massive expansion course: New stores were opened every week across Europe (2005: 54 new openings, 2006: around 90 openings, 2007: around 110 openings, 2008: around 90 openings and 2009 113 openings). In 2006 the "Service and Support Center" was relocated to Basel. In 2008, larger and more modern premises were found for the Paris “Design Center” in the “ Quartier du Marais ”. In 2009 Tally Weijl celebrated its 25th anniversary with a big fashion show in Basel. In the same year, another distribution center was put into operation in Milan. In 2013 Tally Weijl opened its own online store in Germany.
In 2016, the Swiss fashion company relocated its “Design Center” to Basel and brought it together with the “Service and Support Center” to what is known as the “Campus”.
management
The co-founder Beat Grüring is Chairman of the Board of Directors and Co- CEO .
Co-founder Tally Elfassi-Weijl is Co- CEO and heads the “Design Center” of Tally Weijl.
criticism
The advertising campaigns were criticized several times from different sides. In 2006, for example, the Office for Equal Opportunities of the City of Zurich listed a poster as sexist . The Swiss Young Evangelical People's Party (JEVP) submitted a petition against sexist advertising to the federal government in 2006, which was justified by a poster motif by Tally Weijl, among others. In December 2005, the organization Dafne (“Das Feminist Netz Bern”) awarded the company founder the bronze phallus for “outstanding sexist advertising”. In Berlin, an advertising banner the size of a facade was destroyed and defaced by several opponents of consumer advertising. The use of pink rabbits as a central advertising motif has been criticized by animal rights activists, who see the type of representation as promoting the degradation of animals to mere toys, goods and decorative accessories.
Web links
- Official website
- Tally Weijl - fashion designer between Basel and Fes , Neue Zürcher Zeitung , November 14, 2006
Individual evidence
- ↑ a b c Entry from Tally Weijl Trading AG ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. in the commercial register of the Canton of Basel-Stadt, accessed on June 29, 2011.
- ↑ https://www.handelszeitung.ch/unternehmen/tally-weijl-maenner-sind-auch-willkommen-1194486
- ↑ The Tally Weijl fashion collections now in Basel - News Basel: Stadt - bazonline.ch, September 1, 2016
- ↑ https://www.handelszeitung.ch/unternehmen/tally-weijl-maenner-sind-auch-willkommen-1194486
- ↑ [1] ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ The Tally Weijl fashion collections now in Basel - News Basel: Stadt - bazonline.ch, September 1, 2016
- ↑ "That's too much" ( memento of the original from January 29, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , appenzell24.ch, December 9, 2006
- ↑ ... and the golden phallus goes to ... , Megaphone No. 292, February 2006
- ↑ Advertising models on the wrong track , Der Spiegel , August 11, 2006, accessed on June 29, 2011
- ↑ Totally Tasteless , SonntagsBlick , March 18, 2007, accessed on June 26, 2019
