Drinkable
| Drinkable
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|---|---|
 |
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| legal form | GmbH |
| Seat | Moers , Germany |
| management | EDEKA Rhein-Ruhr mbh
Thomas Kerkenhoff, Dirk Neuhaus, Peter Wagener |
| sales | EUR 652 million |
| Branch | retail trade |
| Website | www.trinkgut.de |
The trinkgut Handelsgesellschaft Rhein-Ruhr mbH is the beverage retailers EDEKA Handelsgesellschaft Rhein-Ruhr mbH, headquartered in Moers and an annual turnover of 652 million euros. The main sales area is in North Rhine-Westphalia and the neighboring federal states.
Company history
The company was founded by Udo Täubrich. In 1978 the first beverage pick-up market was opened in Duisburg and three years later the first market. In 1999, the company's own wholesaler of drinking logistics was put into operation. The 100th trinkgut store was opened in 2001, and the new headquarters in Krefeld were moved into two years later. The company founder died in 2004. The company was then continued by his daughter Alexandra Toeller together with her husband Torsten Toeller . In the following year, with the help of larger subsidies, the construction of a new logistics center began in Hamm , which went into operation in 2006. In the same year, the 200th beverage market was opened.
In 2007 Torsten Toeller acquired the remaining 50% of Trinkgut and was therefore the sole owner.
Until 2009, Rewe Dortmund had a 25 percent stake in Trinkgut and also took over the logistics for the company. The cooperation in the area of purchasing groceries and articles for the additional range was replaced in 2008 by a cooperation with Bünting Commerce and Services (BHD), a subsidiary of the Bünting Group . Bünting bundles the purchasing volume of drinkable goods for the product groups wine, sparkling wine, spirits, confectionery as well as food and non-food promotional items. Billing is done by Markant Germany.
On March 9, 2010 Torsten Toeller announced the sale of beverages; If the competent cartel office agrees, Trinkgut will continue to be taken over by Edeka as an independent company. In 2010 there were 233 beverage markets. The takeover by Edeka Handelsgesellschaft Rhein-Ruhr mbH, based in Moers , was approved by the Federal Cartel Office on October 28, 2010, subject to conditions.
After the takeover by Edeka Handelsgesellschaft Rhein-Ruhr , Trinkgut does not continue its expansion course. At the end of 2011, the company only had 214 branches. Other beverage markets are in liquidation. The turnover of the 214 Trinkgut stores in 2011 was 501 million euros. After the takeover, many TOP, EDEKA and MARKTKAUF beverage stores were converted to drinkable goods or, when new ones opened, were opened from the outset in an EDEKA drinkable goods combination.
Own brands
Trinkgut's own brands are the beers “ Traugott Simon ” and “Oscar Maxxum” as well as the mineral water products “Leonie”, “Aqua +”, “Clarissa” and “Mona”. In addition, non-alcoholic drinks are offered under Edeka's own brands, such as Gut & Cheap or Booster. There are also several own brands of spirits.
Web links
Individual evidence
- ↑ trinkgut Trade Discount GmbH: Trinkgut. Retrieved June 29, 2017 .
- ^ Die Welt February 6, 2005: Trinkgut wants to create 2,600 jobs
- ↑ Wolfhard Petzold: Fressnapf boss takes over drinking goods. Westdeutsche Zeitung , October 2, 2007, accessed on January 1, 2017 .
- ↑ Drinkable goods are sold to Edeka. Westdeutsche Zeitung, March 9, 2010, accessed January 1, 2017 .
- ↑ markensysteme.de: Torsten Toeller sells drinkable goods ( Memento of the original dated November 2, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , March 9, 2010, accessed March 9, 2010
- ↑ bundeskartellamt.de: Bundeskartellamt approves merger project Edeka / trinkgut subject to condition precedent , October 29, 2010, accessed on January 2, 2017
- ↑ Consolidated financial statements of Edeka Handelsgesellschaft Rhein-Ruhr: - ( Memento of the original from September 3, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
