Verpoorten
| Verpoorten GmbH & Co. KG
|
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|---|---|
 |
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| legal form | GmbH & Co. KG |
| founding | 1876 |
| Seat | Bonn , Germany |
| management | William Verpoorten |
| Number of employees | about 100 |
| sales | around 50 million euros |
| Branch | spirits |
| Website | www.verpoorten.de |
The Verpoorten GmbH & Co. KG is a manufacturer of eggnog , based in Bonn .
history
Eugen Verpoorten founded the company in Heinsberg in 1876 . The from Antwerp originating distiller opened on the Heinsberger Elevated Road, next to the aristocratic convent, the "Liqeur factory & colonial produce by H. Verpoorten" where he first commercially eggnog created. The closely guarded recipe is said to have not been changed since the company was founded.
His son Hubert Verpoorten successfully continued the business. Willy Verpoorten, born in 1896, ran the business in the third generation. He moved the company to Berlin in 1920 because after his return from the First World War he saw no promising prospects for a new beginning in the French-occupied Rhineland . The production facility in Berlin was destroyed in the Second World War in 1944.
After production was initially resumed in an existing branch in Straubing after the Second World War, construction of the current headquarters in Bonn began in 1952. Viktor Verpoorten now ran the business and relied heavily on advertising for the first time in the 1960s, when he created the motto "Ei, ei, ei - Verpoorten" from the hit " Ay ay ay Maria - Maria from Bahia" in 1961 . Before that, the advertising motto was: "Refreshes the palate, refreshes and strengthens, makes you happy and cheerful, at home and everywhere: Verpoorten". In addition to this official version, reference should also be made to the 1958 film “ Always the Cyclists ”. In the comedy, Heinz Erhardt plays the egg liqueur manufacturer Eilers, whose product is marketed with the slogan "Ei, Ei, Eilers".
Verpoorten has been in the family for five generations. William Verpoorten has been managing director since 2003. Today, frozen cakes, pastries, pralines, chocolate, ice cream and desserts are also marketed under the brand name.
Company figures
Verpoorten employs around 100 people and up to 130,000 bottles are filled and exported to 30 countries every day. According to the company, sales are stable at around 50 million euros. 15 percent of sales are made by selling the egg white that is not needed .
Verpoorten - aerial view
Politicians from Nigeria visiting Verpoorten, 1961
Politicians from Nigeria visiting Verpoorten, 1961
Web links
- Official website
- We are caught in the genus eggnog ; Interview with William Verpoorten, Süddeutsche Zeitung, April 2, 2010
- Disch: Heinsberg: Eggnog starts its triumphal march in Heinsberg. In: Aachener Zeitung . December 23, 2003, accessed June 1, 2019 .
Individual evidence
- ↑ Michael Derkum: Schlager. In: www.verpoorten.de. Retrieved January 2, 2017 .
- ↑ Gerhard Hennemann: Between coffee parties and disco. Süddeutsche.de from May 17, 2010 (accessed May 19, 2013)
- ↑ Entry on spirits manufacturer Verpoorten GmbH & Co. KG in the " KuLaDig " database of the Rhineland Regional Association , accessed on February 15, 2017.