Laundry - washing - welfare
| Movie | |
|---|---|
| Original title | Laundry - washing - welfare |
| Country of production | Germany |
| original language | German |
| Publishing year | 1932 |
| length | 116 minutes |
| Rod | |
| Director | Johannes Guter |
| production | Ulrich Westerkamp |
| music | Walter Winnig |
| camera |
Karl Puth Gotthardt Wolf |
| occupation | |
| |
Laundry - Washing - Welfare is a German industrial film, largely shot in black and white, produced by Universum Film on behalf of the Henkel Group in 1931 and premiered on January 24, 1932 in the Ufa-Palast am Zoo in Berlin .
The film with popular film stars of its time (including Ida Wüst and Paul Henckels ) was a great success with the public.
After its premiere as a “Henkel Persil clay film”, “Laundry - Washing - Wellbeing” was shown for more than seven years (until 1939) and was seen by around 30 million viewers. It is therefore the most successful German film in terms of audience numbers .
action
Professor Stahlschmidt gets a visit from a laundress who tells him about the use of Persil as a detergent. Having become curious through this encounter, the professor told his friends about the detergent at a meeting in the Düsseldorf brewery "Frankenheim". The Henkel chemist Dr. Breuer, who immediately invited Stahlschmidt to tour the Henkel factory.
The next day, the professor and his wife are greeted by Dr. Breuer guided through the plant in Düsseldorf-Holthausen ; and the production and mode of action of Persil and other Henkel products are explained to them.
They are then visited at home by a “hiking teacher” from Henkel who familiarizes Ms. Stahlschmidt with the correct use of the detergent. In the last part of the film, a businessman gives a closing speech and demonstrates various areas of application for Henkel's household products.
Others
The high number of viewers for the film is attributed to the free entry, the long seven-year season and the high popularity of the actors involved and the still new sound film .
The last part of the film, Act 7, was shot in color. In this act, the use of Persil in colored laundry is demonstrated.
The film established the new film genre of full-length educational and advertising films in Germany. Product advertising is embedded in a game story.
Reviews
“The most remote area of housewife activity from the man's circle of interests and knowledge is certainly washing domestic laundry. If it is still possible to captivate the men's world for two hours for these questions through a well-drawn film, then that speaks for the level of film production. "
“Indeed, a new genre of film can be seen in this sound film that Ufa created for the Persilwerke in Düsseldorf. The invigorating, far-reaching elements of a feature film act in the happiest union, with the captivating show values of industrial factory recordings and the cleverly and effectively woven advertising scene. "
Web links
- Laundry - washing - well-being at filmportal.de
- Laundry - Washing - well-being in the Internet Movie Database (English)
- Laundry - washing - well-being on the website of the Friedrich Wilhelm Murnau Foundation
Individual evidence
- ↑ David Hein: The best of 100 years of Persil advertising. September 3, 2010, accessed January 7, 2020 .
- ↑ Erich Reimann: Persil celebrates 100th birthday. June 5, 2007, accessed January 8, 2020 .
- ↑ Katrin Latki, Jutta Müller: Persil 100 years . Henkel, Düsseldorf 2007. pp. 80-83.
- ↑ a b c Ulrich J. Klaus: "Laundry-Wash-Well-Being", in: the same, "Deutsche Tonfilme: Lexicon of the full-length German and German-language sound films after their German premieres", Vol. 3: 1932, Berlin 1990, p. 260 -261.
- ↑ Laundry - washing - welfare . In: Film-Kurier , Vol. 14, No. 21, Berlin, January 25, 1933.