Weber Shandwick
| Weber Shandwick
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|---|---|
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| legal form | Corporation |
| Seat | New York City |
| management | Andy Polansky (CEO International) Ilan Schäfer (CEO Germany) |
| Branch | PR , communication and marketing advice |
| Website | www.webershandwick.de |
Weber Shandwick is one of the largest public relations networks in the world and is headquartered in New York City. Weber Shandwick is part of the US Interpublic Group of Companies .
history
Weber Shandwick emerged in 2000 from the merger of Shandwick International and the Weber Group. Shandwick International was founded in 1974 and grew to become the UK's largest PR agency by 2001 . The Weber Group was founded in 1987 in Cambridge, Massachusetts (USA). After the two agencies merged internationally at the end of 2000, the merger in Germany followed in January 2001. Shortly thereafter, Weber Shandwick bought the PR Bonn agency in Germany, of which McCann Erickson was the sole shareholder at the time . In September of the same year, the network was again significantly expanded through the acquisition of BSMG Worldwide (previously Bozell & Jacobs, founded in 1921).
Together with its affiliates, Weber Shandwick has 123 offices in 81 countries worldwide. In Germany the agency is represented in Berlin, Frankfurt, Cologne and Munich, of which the latter is the German headquarters. Weber Shandwick offers full-service advice in all areas of communication and is a member of the Society's Public Relations Agencies (GPRA).
The agency's list of clients includes many global companies and organizations.
criticism
In an article in ZEIT Online 2010, Weber Shandwick was accused of lobbying for manufacturers of medical aids as part of the My Choice initiative, disguised as a citizens' initiative. The German Council for Public Relations (DRPR) examined the allegations and publicly acquitted Weber Shandwick of the allegation of concealing the sender in the council verdict of October 1, 2010.
Managing directors
Weber Shandwick International:
- Andy Polansky (CEO)
- Jack Leslie (Chairman)
- Gail Heimann (President)
Weber Shandwick Germany:
- Ilan Schäfer (CEO)
- Maximilian Fink (CFO)
Awards
- 2019 International German PR Award
- 2014, 2015, 2017, 2019 The Holmes Report Global Agency of the Year
- 2018 HR Excellence Awards
- 2015, 2016, 2017, 2018 PRWeek Global Agency of the Year
- 2017 The Holmes Report Pan-EMEA Consultancy of the Year
- 2016 German Stevie Awards - PR Agency of the Year
In addition, Weber Shandwick was named “Best Place to Work” by Advertising Age magazine in 2019. Together with the creative unit Prime, the agency won a total of 25 Cannes Lions in 2019 . From 2015 to 2018 Weber Shandwick was also named Global Agency of the Year by PRWeek.