Economy 3.0

As economy 3.0 some authors refer to one as a result of the digital revolution and Web 2.0 emerging new economy. This should be characterized by participatory development and decentralized production structures.

The customers formulate their needs on the Internet and search for a. like-minded people through social networks and gather a lot of potential customers around their concerns. Vigilant companies take up this need and develop the desired product or the interested parties collect the money for the independent development of the product via crowdfunding.

There are also signs of decentralization in the manufacture of products thanks to affordable 3D printers . Parts or even products you have designed yourself can be printed out over the Internet and sent by post or produced in your own home using a personal 3D printer. According to the authors, this undermines the previous production structures and democratizes the production processes.

term

In comparison, the three economic systems Economy 1.0, Economy 2.0 and Economy 3.0 according to Oliver Fiechter can be defined as follows:

	Economy 1.0	Economy 2.0	Economy 3.0
Type of needs	physical survival	human prosperity	intangible wealth
driving force	Desire for development	Desire for realization	Desire for recognition
type of work	physical / manual labor	repetitive work	intellectual, creative work
dominant employment factor	Agriculture	Industry	Services
most important form of capital	Soil: natural capital	Machines: material capital	People: intangible capital
Knowledge society stage	oral society	written society	digital society
geographic focus	local	national	global
Focus in the organization of the satisfaction of needs	to produce	consume	To deceive
System purpose	Production system	Distribution system	Interaction system
Market as ...	Identify food for work, markets	Good for money, identify prices	Identity versus identity, identifying communities
System virtue	Diligence and obedience	rationality	identity
Employment relationship	independent, possibly under the rule of feudal lords	Employees and employers	Co-entrepreneur
Customer as	Mass beings	receiver	Co-producer
Ownership, definition and appropriation of profits	Entrepreneur	Entrepreneurs and shareholders	Customers, investors, employees, the public
political imperative	Democratization	liberalization	Intellectualization

literature

• Chris Anderson: Makers - The New Industrial Revolution. Random House, London 2012.
• Oliver Fiechter: We are the economy. Stämpfli-Verlag, Bern 2012.