Economy 3.0
As economy 3.0 some authors refer to one as a result of the digital revolution and Web 2.0 emerging new economy. This should be characterized by participatory development and decentralized production structures.
The customers formulate their needs on the Internet and search for a. like-minded people through social networks and gather a lot of potential customers around their concerns. Vigilant companies take up this need and develop the desired product or the interested parties collect the money for the independent development of the product via crowdfunding.
There are also signs of decentralization in the manufacture of products thanks to affordable 3D printers . Parts or even products you have designed yourself can be printed out over the Internet and sent by post or produced in your own home using a personal 3D printer. According to the authors, this undermines the previous production structures and democratizes the production processes.
term
In comparison, the three economic systems Economy 1.0, Economy 2.0 and Economy 3.0 according to Oliver Fiechter can be defined as follows:
Economy 1.0 | Economy 2.0 | Economy 3.0 | |
---|---|---|---|
Type of needs | physical survival | human prosperity | intangible wealth |
driving force | Desire for development | Desire for realization | Desire for recognition |
type of work | physical / manual labor | repetitive work | intellectual, creative work |
dominant employment factor | Agriculture | Industry | Services |
most important form of capital | Soil: natural capital | Machines: material capital | People: intangible capital |
Knowledge society stage | oral society | written society | digital society |
geographic focus | local | national | global |
Focus in the organization of the satisfaction of needs | to produce | consume | To deceive |
System purpose | Production system | Distribution system | Interaction system |
Market as ... | Identify food for work, markets | Good for money, identify prices | Identity versus identity, identifying communities |
System virtue | Diligence and obedience | rationality | identity |
Employment relationship | independent, possibly under the rule of feudal lords | Employees and employers | Co-entrepreneur |
Customer as | Mass beings | receiver | Co-producer |
Ownership, definition and appropriation of profits | Entrepreneur | Entrepreneurs and shareholders | Customers, investors, employees, the public |
political imperative | Democratization | liberalization | Intellectualization |
literature
- Chris Anderson: Makers - The New Industrial Revolution. Random House, London 2012.
- Oliver Fiechter: We are the economy. Stämpfli-Verlag, Bern 2012.