Think out of the box

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The bigger look (also look outside the box , think outside the box or think outside the box ) is a German phrase . It describes behavior in which a person is open to new and unfamiliar and cosmopolitan, can gain new impressions, can see how other people live, has a broad horizon, can take on new perspectives, can consider the consequences of one's own actions, but not is self-centered, can form a comprehensive opinion and can explore new perspectives.

According to the linguist Heinz Küpper , the phrase is said to have been coined by Federal Economics Minister Karl Schiller . In his resignation letter to Federal Chancellor Willy Brandt in 1972, he wrote: "The government has a duty to think outside the box and tell the people in good time what needs to be done and what needs to be demanded." As early as 1953, Arno Scholz used the concept of a plate rim in his book Berlin in a stranglehold as a metaphor for a horizon that was too narrow: " That's how it is again now; a large proportion of Germans only see the edge of their own plate. "

The linguistic image is similar to the expression wearing blinders .

Idiom in other languages

Similar metaphors or idioms with the same message can also be found in other cultures and languages.

The Chinese saying Jing Di Zhi Wa , in German the frog in the well , also describes a restricted perspective. Thinking Outside / Beyond the Box or Thinking Outside the Square are English or American expressions with a similar language.

Individual evidence

  1. Heinz Küpper: Dictionary of German colloquial language .
  2. Arno Scholz: Berlin in a stranglehold - With a chronicle of the years 1945 - 1952 . Arani Verlag, Berlin 1953.
  3. The frog in the well - thinking outside the box - Radio China International. Retrieved April 8, 2018 .