ARCS model

The ARCS model is a motivational instruction design for e-learning .

The ARCS model by Keller / Kopp (1987) was created on the basis of the already existing motivational design by Keller (1983), where the acronym ARCS stands for the four motivational conditions:

• Attention (attention)
• Relevance (relevance)
• Confidence in success
• Satisfaction (satisfaction)

literature

• Keller, J. (1983): Motivational design of instruction. In C. Reigeluth (ed.), Instructional design theories and models. An overview of their current status. Hillsdale, NJ: Erlbaum. Pp. 383-434
• Keller, JM; Kopp, TW (1987): An application of the ARCS model of motivational design. In Reigeluth, CM (ed.): Instructional theories in action. Lessons illustrating selected theories and models. Hillsdale, NJ: Erlbaum. Pp. 289-320
• Keller, John M. (2010): Motivational Design for Learning and Performance - The ARCS Model Approach. Springer, US, ISBN 978-1-4419-1250-3 (ebook), doi: 10.1007 / 978-1-4419-1250-3