Interception advertising

Intercepting advertising is a type of illegal advertising . In an advertising campaign in the immediate vicinity of a competing company, a company tries to draw customers' attention to its own offers or to the disadvantages of the competitive offer by means of flyers , posters or personal address in order to take over market shares.

literature

• Gerold Behrens, Franz-Rudolf Esch, Erika Leischner, Maria Neumaier: Gabler Lexikon Werbung . Gabler Verlag , Wiesbaden 2001, p. 5 ( on google.books.de )