Allonge (advertising)

The allonge ( aˈlõːʒə , from the French: appendix) is an appendix to a commercial or a radio spot .

An example is the written or acoustic performance of dealer or reference addresses following a film sequence or a commercial on the radio. So z. For example, in cinema advertising, product advertising for branded articles is often adapted by naming a local retailer and / or performing a well-known company presence for local or temporary use ( this week particularly cheap at ... ).