Americana (fair)
The Americana is an international fair for leisure and western riding on the Augsburg fairgrounds and is considered the largest fair of its kind in Europe. It takes place every two years and offers visitors not only the exhibition stands but also numerous demonstrations. In 2008, 44,000 visitors and around 240 exhibitors were counted. The organizer of the Americana is AFAG Messen und Ausstellung GmbH from Nuremberg.