Assonance (semantics)

Assonance is a term in semantics for the sound of a typical sign that refers to another signified . If the typical character is a verbal character, the linguistic message is both denotation and connotation .

Example at Roland Barthes

In Rhétorique de l'image , Roland Barthes analyzes the messages of a Panzani advertisement. The typical character Panzani can be examined as a linguistic message: It provides “not only the name of the company ... but, through its assonance, an additional signified , namely, if you will,“ Italianity ”; the linguistic message is therefore double (at least in this picture): one of connotation and denotation. "

literature

• Roland Barthes: The rhetoric of the image . In: Roland Barthes: The oncoming and the dull sense. Suhrkamp, ​​Frankfurt am Main 1990 [Original: Rhétorique de l'image ].

swell

1. ↑ Roland Barthes: Rhetoric of the picture. In: Roland Barthes: The oncoming and the dull sense. Suhrkamp, ​​Frankfurt am Main 1990, p. 27.