Bargaining
A Except trade name is a fixed term ( term ) in the field of economics , which states that the product still manufactured , but temporarily or permanently no longer sold should be. It is therefore a marketing tool .
Reasons can be, for example, significant defects (production), unwanted interactions that have come to light or simply the fact that the product is now out of date and is to be replaced by a new product in the near future or has already been.
In accordance with the Product Liability Act , a product recall is often associated with non-trading due to defects that (could) affect the safety or health of humans and animals .
literature
- Christina Raasch: The patent expiry of pharmaceuticals as a challenge in managing the product life cycle . Gabler Verlag , Wiesbaden 2010, p. 224.
Individual evidence
