Fire flooding

Brand Flooding (English for " brand flooding ") is a type of interactive advertising in Internet sponsoring, in which the sponsor's brand name is repeatedly distributed over the entire sponsored website , usually in the form of a company logo or the advertiser's lettering. This often happens on the home page itself, where information known from television sponsorship such as "This website is presented by ..." can be found.

See also

• Site branding

swell

• Manfred Bruhn: Sponsoring: Systematic Planning and Integrative Use , Gabler Verlag, 2009, ISBN 978-3-8349-1111-7 , p. 429
• Anja Förster, Peter Kreuz: Offensive Marketing in E-Business: Gaining Loyal Customers - Using CRM Potential , Springer, 2002 ISBN 978-3-540-43164-0 , p. 48