Cooperative identity

Cooperative Identity (COOPI), also member identity , stands for the expression of self-image, the sense of togetherness of the member community, which results from the collective fulfillment of member tasks.

See also

• Distinction (sociology)
• Group narcissism
• Othering
• Peer group

Differentiation from corporate identity

The well-known Corporate Identity (CI) describes the organizational identity of and in companies. The Cooperative Identity stands for the organizational identity in non-profit organizations.

Individual evidence

1. ↑ Technical terms: Cooperative Identity (COOPI) . forum pr. Retrieved on November 10, 2012.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.  
2. ↑ Organizational identity , mission statement, brand: basic concepts , www.dasbibliothekswissen.de, Verlag Dashöfer GmbH, accessed on November 22, 2012
3. ↑ Corporate and Cooperative Identity (CI / COOPI) in the nonprofit organization (PDF file; 596 kB), 2nd fundraising conference for political education, June 26, 2008, Robert Purtschert