David A. Aaker

David A. Aaker

David Allen Aaker (* 1938 in Fargo , North Dakota ) is an American economist .

He graduated from Massachusetts Institute of Technology with a bachelor's degree and then received Ph. D. and MA from Stanford University .

From 1981 until his retirement in 2000 he was Professor of Marketing at the Haas School of Business at the University of California, Berkeley . Towards the end of the 1980s, he was in charge of developing the concept of brand value. Aaker is also Vice-Chairman of the strategy consultancy Prophet.

Aaker received the Paul D. Converse Award in 1996 for outstanding contributions to the further development of marketing and has published a total of over 100 articles; He has received multiple Best Article Awards from the Journal of Marketing and the California Management Review .

He is a member of the Board of Directors of California Casualty Insurance Company and Contra-Costa Food Bank.

Works

• in English (selection)
  • Managing Brand Equity , 1991, ISBN 978-0-02-900101-1
  • Building Strong Brands , 1995, ISBN 978-0-02-900151-6
  • Developing Business Strategies , 2001 (6th edition), ISBN 978-0-471-06411-4
  • with Erich Joachimsthaler Brand Leadership: The Next Level of the Brand Revolution , 2000, ISBN 978-0-684-83924-0
  • Strategic Market Management , 2007 (8th edition), ISBN 978-0-470-05623-3
  • From Fargo to the World of Brands: My Story So Far , 2005, ISBN 978-1-58736-494-5
  • Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity , 2004, ISBN 978-0-7432-4938-6

Web links

• Literature by and about David A. Aaker in the catalog of the German National Library

Individual evidence

1. ↑ Brief academic overview at haas.berkeley.edu.
2. ↑ Short biography ( Memento of the original from June 21, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on prophet.com.