Day After Recall Test

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The Day After Recall Test is an opinion research element in the field of advertising , which is used in particular for commercials and print media . In the case of commercials, the consumer is usually asked by telephone one day after seeing the commercial about a reminder about the advertisement and certain details. In the case of print media, consumers can view the relevant magazines or newspapers and are also asked about the media one day later.

literature

  • Arnold, SJ, & Bird, JR (1982). The Day-after Recall Test of Advertising Effectiveness: A Discussion of the Issues. Current issues and research in advertising, 5 (1), 59-68.