Electronic value creation

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Electronic value refers to the creation of an electronic added value (added value) in the context of a digital information product within the Net Economy , the individual by the plurality of information-processing activities ( value-adding process ) is achieved. Based on the understanding of the e. In this way, electronic value-added processes and the real work processes required for them can be described, whereby the customer perspective plays an important role in order not to lose customer orientation or the relationship to the targeted segment in the course of the company foundation. The focus of the e. The question arises: What value is generated for the customer within the Net Economy? For electronic value creation, this can be done e.g. B. be the following aspects.

  • Overview: In this case, an online offer creates an overview of a large amount of information that would otherwise be very difficult to obtain. This creates a structuring value through the e-venture .
  • Selection: In this case, an online offer makes it possible to identify the desired information / products / services more specifically and thus more efficiently via database queries. The e-venture thus creates a selection value.
  • Mediation: In this case, an online offer makes it possible to bring together inquiries from providers and buyers more efficiently and effectively. A matching value is thus created through the e-venture.
  • Processing: In this case, an online offer creates the possibility of making a business more efficient and effective (e.g. cost aspect or payment option). The E-Venture thus creates a transaction value.
  • Cooperation: In this case, an online offer creates the possibility that different providers can interlink their range of services more efficiently and effectively. The E-Venture thus creates a voting value.
  • Exchange: In this case, an online offer creates the possibility that different customers can communicate more efficiently and effectively with one another. This creates communication value through the E-Venture.

Bibliography

  • T. Kollmann (Hrsg.): Gabler Compact Lexicon Entrepreneurship: Look up, understand, apply 1,500 terms. Gabler, Wiesbaden 2005, ISBN 3-409-12674-0 .
  • T. Kollmann: E-Venture. Basics of starting a business in the net economy. Gabler, Wiesbaden 2004, ISBN 3-409-12329-6 .