Professional association for advertising and market communication
The professional association for advertising and market communication in the Austrian Chamber of Commerce (FV Werbung) is a public corporation . It is based in Vienna, Austria, and represents the entrepreneurial interests of its members in the advertising and communications industry.
| Professional association for advertising and market communication | |
|---|---|
| chamber | |
| Organizational form | Corporation under public law |
| founding year | 1946 |
| Seat | Vienna, Austria |
| Homepage | www.wko.at/werbung |
| president | Chairwoman Angelika Sery-Froschauer |
| Chief Executive | Mag. Markus Deutsch |
| Members | |
| Associated | 26,657 (as of June 30, 2011) |
| General Assembly | 31 + 2 co-opted members |
| Bureau | 3 |
| Key figures | |
| Number of managers | 1 |
| Number of employees | 6th |
membership
Membership in the FV Advertising results from the law of the Chamber of Commerce Act upon receipt of the relevant trade license in the field of advertising and market communication.
Job profiles
In the professional association for advertising and market communication, all companies belonging to the communications industry are united as members. The following 14 professional groups are currently united in FV Advertising:
- Address publishers and direct advertising companies
- Announcement company
- Event Marketer
- Market and opinion research
- Multimedia agency
- Public relations consultant
- Sponsoring agency
- advertising agency
- Advertising architect
- Promotional graphics designer
- Advertising material manufacturer
- Advertising material distribution
- Copywriter
- Advertising agent
As of June 30, 2011, FV Werbung had 26,657 members and was therefore the fourth largest industry association within the Austrian Chamber of Commerce in terms of membership numbers .
activity
The aim of the FV Werbung is to protect the interests of member companies and to support companies in the advertising industry. This is done by:
- Representation of the Austrian advertising and communication industry in all basic positions to the outside world
- Formulation of a common association policy for the balance of interests of all affected members
- professional representation of interests of the members
- Statements on assessment procedures in all interest-political matters (laws, regulations, EU law)
- Keeping the postal Robinson list
- individual legal advice and preparation of brief reports
structure
The professional association committee as the highest decision-making body consists of 31 full and 2 co-opted members. In accordance with the federal structure of Austria, the professional association committee is composed of representatives from all nine federal states. For this purpose, the FV Werbung works as a federal organization with the advertising specialist groups set up in each federal state.
At the head of the professional association for advertising and market communication is the chairwoman who, together with her two deputies, forms the presidium.
The regular term of office is 5 years. According to the proportional representation system, the association members elect their branch representatives every 5 years. The distribution of mandates for the professional association committee is based on the results of this primary election . The committee members elect the chairman and his deputy from among their number.
Memberships
National
- Austrian Advertising Council (ÖWR)
- Protection association against unfair competition
- Creative Industry Austria (KAT)
International
- European Advertising Council (EASA)
- European Association of Advertising Agencies (EACA)
- European Advertising Industry Association (AIG)