Generation Alpha
The next generation of Generation Z is referred to as Generation Alpha or Generation α . Generation Alpha is predominantly made up of those who were or will be born between around 2010 and 2025.
Framework conditions of socialization
In contrast to the previous age cohorts , people of Generation Alpha grew up completely with the technologies of the 21st century. Everyday life includes the presence of smartphones and tablet PCs as well as all other ways of thinking and living of digital natives . The labor market and the marketing of products for this target group are already the focus of business today. As a result, Generation Alpha will be digitally networked much more strongly and naturally than Generation Z is today.
Individual evidence
- ↑ Christa Catharina Müller: Defining generations: Who is this Generation Alpha? May 24, 2017. Retrieved June 12, 2019