Historical communication

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Historical communication describes a dialogue with the past, dealing with history in general, with specific epochs or thematically delimited areas. The form of the discussion ranges from critical distance and problem-oriented processing to the desire for simple preservation of cultural memory.

External presentation of companies

In recent times, historical communication has played an increasingly important role, especially in the external presentation of commercial enterprises . For internal and external communication - the most prominent examples - Bosch and VW, for example, focus specifically on coming to terms with their own history with the express inclusion of problematic traditions.

From a historian's point of view, the balancing act between providing services for historical research and functional integration into the company's processes is the core problem of this form of corporate communication.

Private memories

The private coming to terms with the past is also to be subsumed under the term HK . From a historical perspective, it describes personal lives and fates on various media. Before that, the biographies of well-known people were of public concern. Memoirs of soccer goalkeepers have long been a trend. Private people were also portrayed earlier . They now make self-portraits more often. Often they have their lives dealt with by professionally working history agencies. The book medium is complemented by auditive and audiovisual media carriers.

literature

  • Historical communication of Volkswagen AG (ed.): Historical Notate Wolfsburg 1998 ff.
  • Historical communication of Volkswagen AG (ed.): Research, positions, documents. Writings on the company history of Volkswagen . Wolfsburg 2004 ff.
  • T. Johne: The company anniversary as a marketing tool . Eschborn 2005
  • Philip Janssen, Marian Krawietz: History as Capital . In: press officer . 05/2004 ( PDF; 1.9 MB )
  • Siegfried Quandt: Specialized information system history: historical science and public communication . Hitzeroth 1992
  • Stefan Heinemann: Grands récits nouveaux. Reflections on the history of companies and brands on the border between philosophy and economy . In: Nicolai Oliver Herbrand, Stefan Röhrig (eds.): The importance of tradition for brand communication - concepts and instruments for the holistic exploitation of the success potential of brand history , Stuttgart 2006, pp. 77-104.