Infopreneur

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The term infopreneur is made up of the words information and entrepreneur . This term describes an entrepreneur who conducts his business activities mainly via the Internet and is locally independent. As a result, its offer can consist of: digital products, services, but also physical products, if their production and processing allow local independence - for example through outsourcing .

history

The term infopreneur has been used since the 1980s. Since then, it has evolved in three steps. It was initially introduced by H. Skip Weitzen. In his book Infopreneurs: Turning Data into Dollars ( John Wiley & Sons ) he described entrepreneurs who offered and sold information to their customers via the media used at the time: these were books, audio cassettes, audio CDs, faxes, videos , Seminars etc.

A short time later, the Internet began to establish itself as another way of exchanging information. From then on, the term was adapted: Now the term infopreneur was primarily used in connection with internet-based information exchange.

As the last step so far, the term has been broadened again. The reason for this is the fact that the Internet is no longer used only for the exchange of information, but the network meanwhile also provides the control of complete sales processes and enables the entrepreneur to be independent from the local area. Drop shipping is an example of this . It is a purely information-based sales process that allows the infopreneur to sell physical products without ever having to own or access them.

literature

  • H. Skip Weitzen: Turning Data into Dollars . John Wiley & Sons Ltd., 1st edition 1988. ISBN 978-0-471-63371-6
  • Chandler, Stephanie: From Entrepreneur to Infopreneur . Wiley & Sons Ltd., December 2006, ISBN 978-0-470-05086-6
  • Dance, Stephen G .: Infopreneurs - The Hidden People Who Drive Strategic Information Systems . Palgrave MacMillan, 1st edition 1994, ISBN 978-1-349-13401-4

Web links