Isopublic
| ISOPUBLIC AG | |
|---|---|
| legal form | Public company in liquidation |
| founding | 1943 as a limited partnership, 1961 as an AG |
| Seat | Schwerzenbach , Switzerland |
| management | Matthias Kappeler Managing Director until spring 2014 Jean-Marc Léger Chairman of the Board of Directors |
| Number of employees | 16 permanent employees 130 telephone interviewers 180 face-to-face interviewers (nationwide) (2012) |
| sales | 5 million CHF (2008) |
| Branch | Market and opinion research |
| Website |
www.isopublic.ch www.isoweb.ch |
Isopublic (ISOPUBLIC AG) is the oldest Swiss market and opinion research institute . It is a family business. Clients are companies from a wide variety of industries, advertising and PR agencies, media, interest groups and public bodies.
The institute was founded in Lausanne in 1943 as the first Swiss market and opinion research institute with the designation "ISOP" by Pierre Devrient - a friend of George Gallup . In 1969, Robert Kappeler took over the management of the institute, and his son Matthias Kappeler (CEO until spring 2014) has been working for the company, which is now in Schwerzenbach , Canton Zurich, since 1992 .
In December 2011 ISOPUBLIC joined the Canadian group Léger Marketing , the largest market and opinion research institute in Canadian ownership, which is also active in the USA under the name TRIG (The Research Intelligence Group).
Since 1949 Isopublic has been the Swiss member of the Gallup International Association , the largest international group of market and opinion research institutes, and is also a founding member of the WIN Worldwide Independent Network of Market Research.
The institute is politically independent. In addition to traditional qualitative and quantitative methods, ISOPUBLIC has been focusing heavily on the development and management of ISOweb since 2011, i. H. Online research.
On May 7, 2015, the Uster District Court opened the bankruptcy of the company.
Individual evidence
- ↑ Entry of “ISOPUBLIC AG” in the commercial register of the Canton of Zurich ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
