JNBY

JNBY is one of the eight fashion brands that are managed under the umbrella of the listed Chinese JNBY Group . JNBY stands for "Just Naturally Be Yourself". The designer Li Lin founded JNBY in 1994 and is still Chief Creative Officer today.

style

JNBY exclusively designs and produces women's clothing. For the designers, the focus is on a non-conforming, extravagant style that should by no means be seen as mainstream. It is mostly everyday fashion aimed at confident, elegant women of all ages. The entire line is based on the motto "Just Naturally Be Yourself".

collection

In China, the JNBY label is a market leader. It is among the top 10 there in terms of brand loyalty and is considered the most famous women's clothing designer brand. In Europe, JNBY made its debut at the Berlin Fashion Week in January 2018. There, the label presented the autumn / winter 2019 collection for the first time. [Fashion Holding Düsseldorf GmbH] is responsible for the Europe-wide distribution and branding of JNBY. At the New York Fashion Week in autumn 2018, JNBY debuted with the autumn / winter 2020 collection as part of the China Days.

Others

At the instigation of Li Lin, JNBY founded a private museum in Guangzhou.

Web links

www.jnbygroup.com (JNBY Group official website)
www.jnby.com (official JNBY website)
www.jnby.eu (European presence)
www.fhd.agency (Sales Europe)

Individual evidence

↑ https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=405047144
↑ http://www.jnbygroup.com/gotoBrand.do?p=0
↑ https://www.zeit.de/zeit-magazin/mode-design/2018-10/fashion-week-mode-vielfalt-slick-woods
^ Tianwei Zhang, Tianwei Zhang: China's JNBY Introduces Brand with Andrea Pompilio. In: WWD. February 26, 2019, accessed July 19, 2019 .
↑ Alibaba's Fashion Ambitions and Obstacles Showcased in NY. September 11, 2018, accessed July 19, 2019 .
↑ JNBY Group signs on to Redress Design Award. In: Inside Retail. January 15, 2019. Retrieved July 19, 2019 (American English).
↑ http://www.jnbygroup.com/investorrelation.do?p=2
↑ https://www.textilmitteilungen.de/news-handel-handel/jnby-kom-nach-europa
↑ https://www.fhd.agency/
↑ https://www.forbes.com/sites/barrysamaha/2018/09/25/new-york-fashion-week-spring-2019-best-collections/#3a49a4a75a2e
↑ https://www.zeit.de/2018/35/privatmuseen-sammler-elite-jnby-art-center-foerderung

[1] ttps://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=405047144

[2] ttp://www.jnbygroup.com/gotoBrand.do?p=0

[3] ttps://www.zeit.de/zeit-magazin/mode-design/2018-10/fashion-week-mode-vielfalt-slick-woods

[4] Tianwei Zhang, Tianwei Zhang: China's JNBY Introduces Brand with Andrea Pompilio. In: WWD. February 26, 2019, accessed July 19, 2019 .

[5] Alibaba's Fashion Ambitions and Obstacles Showcased in NY. September 11, 2018, accessed July 19, 2019 .

[6] JNBY Group signs on to Redress Design Award. In: Inside Retail. January 15, 2019. Retrieved July 19, 2019 (American English).

[7] ttp://www.jnbygroup.com/investorrelation.do?p=2

[8] ttps://www.textilmitteilungen.de/news-handel-handel/jnby-kom-nach-europa

[9] ttps://www.fhd.agency/

[10] ttps://www.forbes.com/sites/barrysamaha/2018/09/25/new-york-fashion-week-spring-2019-best-collections/#3a49a4a75a2e

[11] ttps://www.zeit.de/2018/35/privatmuseen-sammler-elite-jnby-art-center-foerderung