Kickstarter.com

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Kickstarter
Website logo
Crowdfunding platform
languages German, English, Spanish, French
operator Kickstarter PBC
editorial staff Perry Chen, Yancey Strickler, and Charles Adler
On-line 2009
https://www.kickstarter.com/

Kickstarter ( kickstarter.com ) is a US crowdfunding platform. The start-up company of the same name, based in New York, is considered a pioneer and most successful provider of this type of financing.

It is aimed at artists and inventors from the USA , the UK , Germany and Canada who are looking for financial support and direct contact with fans for a wide variety of endeavors, from independent films to music albums, journalistic projects, games and technology to projects related to food and interested parties can make an effort.

Kickstarter, Inc. became Kickstarter PBC ( Public Benefit Corporation ) on September 21, 2015 .

model

As a representative of a new form of fundraising platform known as “ crowdfunding ” or “swarm financing”, Kickstarter is promoting the collection of funds from the general public and private hands through a model that bypasses the investment opportunities that have long been common . The capital seeker must register with Kickstarter in order to be able to present his project proposal on the site. Kickstarter provides guidelines on what kind of projects are allowed. The project creators choose a minimum amount that must be reached, as well as the length of time that the project should have for reaching the funding amount. With the approval of the project, every private person can register as a potential donor with an arbitrary sum of one US dollar after registering on the Kickstarter website . If the desired minimum amount is not reached within this period, the financing is considered to have failed and no funds will be withdrawn or transferred. The funds provided are collected via Amazon Payments .

Kickstarter charges a commission of 5% of the amount reached, the payment service provider Stripe claims a further 3–5%. Unlike other fundraising or investment platforms, Kickstarter does not claim ownership of the projects or their products. However, all projects are permanently archived and remain accessible to the public. Once the financing has been completed, the project data and uploaded media files can no longer be changed or removed from the site.

Kickstarter does not guarantee the delivery of the promised services or the appropriate use of the money promised by its members. Rather, Kickstarter advises all sponsors to use their own judgment when selecting projects. Instead, all project initiators are warned that they could be liable for possible claims for damages from their sponsors if promises are not kept. In May 2011, for example, a film student at New York University raised $ 1,726 for his own film, but copied another film. The student apologized publicly afterwards and the conflict was resolved.

history

Kickstarter was founded in 2009 by Perry Chen, Yancey Strickler and Charles Adler. The Miami New Times jokingly judged: "Kickstarter.com is one of the best ideas for a website since Al Gore invented the Internet." Kickstarter was able to secure ten million US dollars in start-up capital, including from New York venture capitalists Union Square Ventures and by business angels like Jack Dorsey , Zach Klein and Caterina Fake . The company is based in the Brooklyn borough of New York .

Andy Baio served as CTO until he moved to Expert Labs in November 2010 . Lance Ivy has been the lead developer since the launch of the website.

As of October 2015, Kickstarter had more than $ 2 billion in pledged support (including ultimately unsuccessful and therefore undrawn funding) and more than 90,000 successfully funded projects. In the course of the early years, business activities could be increased significantly. In 2010, Kickstarter reported 3,910 successfully funded projects, $ 27,638,318 in commitments, and a funding success rate of 43%. In 2011 there were already 11,836 projects with 99,344,381 US dollars in pledges and a 46% success rate.

On February 9, 2012, Kickstarter set a number of company records. A docking station for the iPhone by industrial designer Casey Hopkins and his company ElevationLab was the first project to achieve financial commitments of over one million US dollars. A few hours later, the game developer Double Fine Productions achieved the same amount with its Double Fine Adventure project in less than 24 hours after the conceptual proposal was published. It was also the first day in Kickstarter's history that more than $ 1 million in pledges were won.

On February 19, a request to reprint the comic book series The Order of the Stick as the third Kickstarter project passed the $ 1 million mark . It was both the first book and the first project by a single artist (as opposed to corporate projects) to reach this amount. On February 20, the Double Fine Adventure was the first project to exceed the limit of two million US dollars, and on March 13, less than 24 hours before the end of the funding campaign, it even exceeded three million US dollars. On the same day, Wasteland 2 started another video game project with the highest funding request to date of 900,000 US dollars. This goal was achieved within 42 hours. The design project Pebble: E-Paper Watch was the first to cross the 5 million mark after just eight days. In total, the project was able to secure over ten million US dollars. The sales development of these days has been picked up in the media many times.

In March 2012, a statistics and project progress tracking project called kicktraq.com , which was described as Google Analytics for Kickstarter , started independently of Kickstarter . The website provides metrics and trend analyzes over the life of a Kickstarter project and thus solves a deficiency in Kickstarter.com.

In July 2012, Kickstarter announced via the short message service Twitter that the platform would also be open to project applications from Great Britain in the future. Amazon Payments will continue to be used as a platform for collecting funds. The announcement was implemented on October 31.

On March 3, 2014, Kickstarter reported $ 1 billion in funds raised through its platform. These were invested by 5.7 million people in the financing of various projects.

On January 6, 2015, Kickstarter announced the separation of the platform from Amazon Payments as a payment service provider. For the future, a partnership with Stripe has been entered into to process the payments . The move of the projects to the new service provider had already started at this point.

Highest successful project financing

The following table lists the ten highest, successfully completed funding campaigns, based on the total.

rank Project name author Subject of
the project
Kickstarter category financed (in%) Sum
(in USD )
supporter End date link
1 Pebble Time: E-Paper Color Display Watch for iPhone and Android Pebble Technology Smartwatch design 4,067 20,338,986 78,471 March 28, 2015 kickstarter.com
2 Coolest Cooler: 21st Century Cooler that's Actually Cooler Ryan Grepper cooling box design 26,570 13.285.226 62,642 Aug 30, 2014 kickstarter.com
3 Pebble: E-Paper Watch for iPhone and Android Pebble Technology Smartwatch design 10,266 10,266,845 68,929 May 18, 2012 kickstarter.com
4th Baubax World's best Travel Jacket Baubax LLC dress Product design 45,960 9,192,055 44,949 2015 kickstarter.com
5 Exploding Kittens Elan Lee Card game Games 87,825 8,782,571 219,382 Feb 20, 2015 kickstarter.com
6th OUYA: A New Kind of Video Game Console OUYA Game console Games 904 8,596,475 63,416 Aug 9, 2012 kickstarter.com
7th Fidget Cube Matthew and Mark McLachlan Hand flatterer Toys 43.105 6,465,690 154,926 19th Oct 2016 kickstarter.com
8th Pono Music - Where Your Soul Rediscovers Music PonoMusic team Portable media player Technology 778 6.225.354 18,219 Apr 15, 2014 kickstarter.com
9 The Veronica Mars Movie Project Rob Thomas motion pictures Film & video 285 5,702,153 91,585 Apr 13, 2013 kickstarter.com
10 Bring Reading Rainbow Back for Every Child, Everywhere! LeVar Burton & Reading Rainbow Learning material Technology 541 5,408,916 105,857 2nd July 2014 kickstarter.com

Other well-known projects

  • Blue Like Jazz - a film adaptation of the book of the same name by the author Donald Miller .
  • Diaspora - A free and decentralized social network , raised $ 200,000 from around 6,500 donors.
  • The Price - An animated film directed by Christopher Salmon based on a short story by Neil Gaiman . It was the first project that asked for more than $ 150,000 and was successfully funded. The project is still in development. The project was supported by the author Gaiman and his publisher Random House , and there was coverage from Wired , CNN and the Tagesspiegel .
  • Tick ​​Tock - a short film by the Korean-American filmmaker Ien Chi , who won the award for best film and best director at the International Grand Finale of Campus MovieFest . The film reached well over a million viewers through viral marketing and was featured in The Guardian , Gizmodo, and other media outlets.
  • Inocente - a short film that tells the story of a 15 year old homeless artist in San Diego. The film won an Oscar in 2013 for Best Documentary Short Film .
  • Wish I Was Here - a feature film directed by Zach Braff that premiered at the 2014 Sundance Film Festival.
  • KickSat - an amateur radio operator's nanosatellite that burned up in 2014 before it could eject its 104 femto satellites. Leans on by name.
  • Broken Age - a point-and-click adventure previously known as the Double Fine Adventure . This Kickstarter project was the first to raise the one million US dollars within 24 hours.
  • Video Game High School - a Freddie Wong web series that Kickstarter sponsored for two seasons. The series gained media attention and won several awards.
  • NoPhone - a functionless replica of a smartphone .

Success rates

A study by the consumer website Finantio has shown that 40.4 percent, and thus less than half of all projects examined, are completed successfully. The most successful campaigns from Hong Kong are 45.3 percent. The USA follows with 41.8 percent. German founders achieve their financing target to 27.8 percent. In addition, the study of 331,000 kickstarter projects shows that 24 percent of all technology projects are successfully financed. There are similarly low success rates as in the technology area in the journalism category with 24.4 percent. However, there are major differences between the 170 sub-categories. Camera and electronic equipment have an above-average success rate of 55 and 52 percent in the technology category. Wearable projects are on average, while projects in the apps and web categories, at 7 and 8 percent, are once again well below the technology quota.

Patent disputes

On September 30, 2011, Kickstarter filed a declaratory action against ArtistShare and Fan Funded, owner of US7885887 "Methods and apparatuses for financing and marketing a creative work". Kickstarter justified this with the fear of being the target of a possible patent infringement suit. Kickstarter is suing for the revocation of the patent, or at least for a declaration that Kickstarter cannot be held responsible for any patent infringement. In February 2012, ArtistShare and Fan Funded disagreed with Kickstarter's complaints, stating that there had been no threat of patent infringement as claimed by Kickstarter.

Web links

Individual evidence

  1. Crowdfunding: Kickstarter finances interesting projects on the web. In: netzwelt.de . May 27, 2011. Retrieved May 29, 2012 .
  2. Jenna Wortham: A Few Dollars at a Time, Patrons Support Artists on the Web (en) . In: The New York Times , August 24, 2009. Retrieved May 24, 2012. 
  3. ^ Kickstarter is now a Benefit Corporation. In: Kickstarter.com. September 21, 2015, accessed January 22, 2016 .
  4. ^ Matt Villano: Small Donations in Large Numbers, With Online Help (en) . In: The New York Times , May 14, 2010. Retrieved May 24, 2012. 
  5. Gould Emily: Start me up (en) . In: Technology Review , MIT . Retrieved April 23, 2017. 
  6. C Our rules . In: Kickstarter.com . Retrieved April 23, 2017.
  7. Mike Musgrove: At Play: Kickstarter is a Web site for the starving artist (s) . In: Washington Post , March 7, 2010. Retrieved May 24, 2012. 
  8. Randall Stross: You, Too, Can Bankroll a Rock Band (en) . In: The New York Times , April 2, 2010. Retrieved May 24, 2012. 
  9. Help Center . In: Kickstarter.com . Retrieved April 4, 2012.
  10. Press - Kickstarter. In: www.kickstarter.com. Retrieved January 10, 2017 .
  11. Kickstarter.com FAQ ( en ) In: kickstarter.com . Retrieved May 24, 2012.
  12. Kickstarter FAQ "If I am unable to complete my project as promised, what should I do?" ( En ) In: kickstarter.com . Retrieved July 14, 2012.
  13. Myles Tanzer: NYU Tisch Student Makes Plagiarized Film To Win Festival Prize After Raising $ 1,700 On Kickstarter NYU Local (en) . In: NYU Local , May 9, 2011. Retrieved June 23, 2011. 
  14. Sam Biddle: NYU Film Student Plagiarizes His Way to Kickstarter Fame ( en ) In: Gizmodo . Retrieved May 24, 2012.
  15. Christine Lagorio: How to Use Kickstarter to Launch a Business (en) . In: Inc. , April 27, 2010. Retrieved May 24, 2012. 
  16. ^ Reed Fischer: Every You Launches Kickstarter Project to Fund Video and Studio Time . In: Miami New Times , April 16, 2010. Retrieved April 29, 2010. 
  17. Peter Kafka: Kickstarter Fesses Up: The Crowdsourced Funding Start-Up Has Funding, Too ( s ) In: All Things D . Dow Jones & Company Inc .. Retrieved February 7, 2012.
  18. ^ Andy Baio: Joining Expert Labs . In: waxy.org . Retrieved November 17, 2010.
  19. Kickstarter CrunchBase Profile ( en ) In: Crunchbase.com . November 30, 2010. Retrieved May 24, 2012.
  20. 93,555: Two Billion Dollars. kickstarter.com, accessed January 4, 2016 .
  21. Laura Locke: Kickstarter crowdsourced cash empowers US innovators (en) . In: BBC , March 29, 2012. Retrieved May 24, 2012. 
  22. ^ " 2011: The Stats " (January 9, 2012). Kickstarter.com, accessed February 3, 2012.
  23. Carl Franzen: Crowd-Funding Website Kickstarter Has Double Million Dollar Day ( en ) In: TPM . February 10, 2012. Archived from the original on June 3, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved May 24, 2012. @1@ 2Template: Webachiv / IABot / idealab.talkingpointsmemo.com
  24. Suw Charman-Anderson: Million Dollar Book Proves Kickstarter Model, Now Authors Just Need The Reach ( en ) In: Forbes Magazine . Forbes Inc . February 20, 2012. Retrieved May 24, 2012.
  25. JC Fletchers: Double Fine Kickstarter hits 3 million, drive closing on Ustream ( en ) In: Joystiq . AOL . March 13, 2012. Retrieved April 23, 2017.
  26. Joseph Flaherty: Kicktraq Is Like Google Analytics for Kickstarter ( en ) wired.com . August 27, 2012. Retrieved September 9, 2012.
  27. Werner Pluta: Kickstarter: Crowdfunding platform comes to Europe . In: Golem.de . Computec Media Group . July 10, 2012. Retrieved July 10, 2012.
  28. Karsten Werner: Kickstarter is coming to Europe in autumn. (No longer available online.) In: t3n magazine. Archived from the original on July 13, 2012 ; Retrieved July 12, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / t3n.de
  29. Greg Kumparak: Kickstarter Is About To Crowdfund Its $ 1 Billionth Dollar. In: techcrunch . Retrieved March 5, 2014 .
  30. ^ Making Payments Easier for Creators and Backers. In: Kickstarter Blog. kickstarter.com, January 6, 2015, accessed April 3, 2015 .
  31. kicktraq.com
  32. SAVE Blue Like Jazz! (the movie) by Steve Taylor ( en ) In: Kickstarter.com . Retrieved April 4, 2012.
  33. Maxwell Salzberg, Daniel Grippi, Raphael Sofaer and Ilya Zhitomirskiy: Decentralize the web with Diaspora , Kickstarter project page, accessed on May 11, 2012.
  34. www.theprice-movie.com
  35. Neil Gaiman's The Price by Christopher Salmon ( en ) Kickstarter.com. Retrieved April 4, 2012.
  36. Neil Gaiman : Neil Gaiman's Journal: The Price of "The Price" ( en ) In: Journal.neilgaiman.com . November 4, 2010. Retrieved April 4, 2012.
  37. Shawn Speakman: Support Neil Gaiman's The Price ( en ) In: suvudu.com . Random House . November 5, 2010. Retrieved April 9, 2012.
  38. www.wired.com ( Memento of November 7, 2010 in the Internet Archive )
  39. www.wired.com ( Memento of November 18, 2010 in the Internet Archive )
  40. edition.cnn.com: website kickstarts fantasy film, iPod wristwatch
  41. Christian Endres: What does a cat cost? . In: Der Tagesspiegel . Publishing house Der Tagesspiegel. November 10, 2010. Retrieved April 9, 2012.
  42. ^ Tick ​​Tock - The Last Minutes of a Life ( en ) Retrieved July 7, 2011.
  43. ^ Student wins Best Picture, Best Director at International Campus Moviefest ( en ) Emory University. Retrieved July 7, 2011.
  44. Josh Halliday: Guardian Viral Video Chart ( en ) In: The Guardian . 2011-03-04. Retrieved July 7, 2011.
  45. Rosa Golijan: What If You Only Had Five Minutes to Live? ( en ) In: Gizmodo . March 2, 2011. Retrieved April 11, 2012.
  46. www.kickstarter.com: Double Fine Adventure
  47. ^ The NoPhone. kickstarter.com, 2015, accessed October 1, 2015 .
  48. Crowdfunding with Kickstarter - insights from over 331,000 projects. Retrieved January 29, 2019 (German).
  49. Patent US7885887 : Methods and apparatuses for financing and marketing a creative work. Filed July 9, 2002 , published January 22, 2004 , applicant: ArtistShare, Inc., inventor: Brian Camelio.
  50. Sarah Jacobsson Purewal: Kickstarter Faces Patent Suit Over Funding Idea ( s ) In: PCWorld . October 5, 2011. Retrieved October 6, 2011.
  51. Eriq Gardner: KickStarter Seeks To Protect Fan-Funding Model From Patent Threat ( en ) In: The Hollywood Reporter . October 4, 2011. Retrieved October 15, 2011.
  52. Eriq Gardner: Hollywood Docket: Comedy Club Documentary Lawsuit; Michael Jordan vs. 1st Amendment ( en ) In: The Hollywood Reporter . February 16, 2012. Retrieved March 23, 2012.
  53. ^ "Memorandum of Law In Support of Defendants's Motion to Dismiss Plaintiff's Declaratory Judgment Complaint" filed by ArtistShare, Civil Action No. 11-cv-6909, 3 February 2012 ( en ) Scribd . February 16, 2012. Retrieved April 4, 2012.
  54. ^ "Memorandum of Law In Opposition of Defendants' Motion to Dismiss Kickstarter, Inc.'s Declaratory Judgment Complaint" filed by Kickstarter, Civil Action No. 11-cv-6909, 17 February 2012 ( en ) In: Scribd . March 31, 2012. Retrieved April 4, 2012.