LightInTheBox
| LightInTheBox Holding Co., Ltd.
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| legal form | Holding |
| founding | 2007 |
| Seat | Beijing, China |
| Branch | Online trade |
| Website | www.lightinthebox.com |
LightInTheBox Holding Co., Ltd. is an internationally established online - mail order company delivers worldwide, the products to consumers in over 200 countries. The company sells lifestyle products through the Internet addresses of LightInTheBox.com, MiniInTheBox.com.
history
LightInTheBox was founded in 2007 by Quji (Alan) Guo, Xin (Kevin) Wen, Liang Zhang, Jun Liu and Chit Jeremy Chau. The company operated under the name Light In The Box Limited until March 2008 and was renamed LightInTheBox Holding Co., Ltd. after a restructuring. The business model is based on ideas described by Thomas Friedman in The World is Flat .