Market research

from Wikipedia, the free encyclopedia

Market research is a qualitative form of market research. With methods such as observation , discussions with customers and the evaluation of market and travel reports as well as internal sales statistics, information relevant to the market should be collected. In contrast to market research, market research is about the occasional and unsystematic collection of information, some of which can also be obtained in-house. The surveys used often contain open-ended questions with no answer specifications.

By collecting and interpreting information about competitors on the market and about potential customers, your own company should be better positioned. The results are often used to better estimate future developments in supply or demand.

Individual evidence

  1. ↑ Gabler online dictionary: Market research. Retrieved December 25, 2013 .

literature