Mister Spex
| Mister Spex GmbH | |
|---|---|
| legal form | GmbH |
| founding | 2007 |
| Seat | Berlin , Germany |
| management | Dirk Graber (founder and managing director), Mirko Caspar (managing director) |
| Number of employees | 623 |
| sales | 104 million euros |
| Branch | Online trade , optician |
| Website | www.misterspex.de |
| As of December 31, 2018 | |
The Mister Spex GmbH , headquartered in Berlin district Berg Prenzlauer is the largest online optician Germany and Europe. Furthermore, due to its multichannel sales concept, Mister Spex is one of the pioneers in the online marketing industry for optical products.
Companies
The company offers glasses , sunglasses , contact lenses and matching care products through its own websites. In addition to Germany , Mister Spex is also active in Austria , France , Great Britain , Spain , the Netherlands and Switzerland and in July 2013 also took over the Swedish online eyewear company Lensstore, which now operates in Norway , Finland and Sweden under the Mister Spex brand , as well as the Norwegian contact lens retailer Lensit in January 2015.
The company pursues a multichannel approach, which is used in Germany, Austria, Switzerland, the Netherlands and Sweden. This concept includes the cooperation with 500 local partner opticians. These can handle basic services that cannot be carried out online, such as the eye test or glasses adjustments.
The first stationary store opened in Berlin in 2016 as an in-house shop. In the following year, further stores followed in Berlin-Steglitz, Oberhausen, Bremen, Bochum and Dortmund. In 2018 branches opened in the Main-Taunus-Zentrum in Sulzbach in Erfurt and in Münster.
history
The company was founded in December 2007 by Dirk Graber, Björn Sykora, Philipp Frenkel and Thilo Hardt with the aim of promoting the eyewear online trade, which was previously rarely present in Germany, with a simple online shopping model for glasses. Since 2011, Mister Spex has been offering the possibility of having eye tests and glasses adjustments carried out by local partner companies as part of its multi-channel concept, which in return participate in the profit.
In 2013 and 2015, the company expanded its field of activity and took over the online eyewear shops Lensstore and Loveyewear in Sweden and the Norwegian contact lens manufacturer Lensit.
The company is a member of the Deutsche Börse Venture Network, which aims to connect companies with potential investors. The current investors are, according to their own statements, Scottish Equity Partners, Goldman Sachs , Grazia Equity, XAnge, DN Capital and High-Tech Gründerfonds .
Prizes and awards
The company received a Red Dot award for its first offline branch in Berlin in 2016 . Furthermore, according to the study “Maturity Analysis Online Shops 2014” by the EHI Retail Institute , the company received the best rating in the “Jewelry, Watches & Glasses” category and was awarded the highest maturity rating “Shopping Highlight”. In 2014, Stiftung Warentest rated Mister Spex as satisfactory overall , with the quality of the glasses rated as good and the professional advice given as adequate .
See also
Web links
- Official website
- Brand eins 2/2020: A little short-sighted
Individual evidence
- ↑ a b Annual financial statements as of December 31, 2018, published on bundesanzeiger.de
- ↑ Julia Kilian: Online retailers are fighting in the optics market. dpa, n-tv, August 26, 2016, accessed on September 2, 2016 .
- ↑ Online optician Mister Spex opens store in Mitte and builds warehouse in Spandau (tagesspiegel.de from February 29, 2016, accessed on September 5, 2016)
- ↑ Kristian Klooss: How Brille24 and Mister Spex stir up the glasses trade. manager magazin, April 25, 2013, accessed on September 5, 2016 .
- ↑ Why opticians worry about their license to print money (welt.de July 20, 2015, accessed on September 5, 2016)
- ^ Stephan Meixner: Mister Spex: Partner model before Europe-wide roll-out. neuhandeln.de, January 11, 2016, accessed on September 10, 2016 .
- ↑ Glasses - beautiful optics: For ten years in the niche boerse-online.de from August 29, 2016, accessed on September 5, 2016
- ↑ Melanie Wassink: Who buys glasses on the Internet? Hamburger Abendblatt, March 5, 2016, accessed on September 10, 2016 .
- ↑ Mister Spex Stores - branches near you | Mister Spex. Retrieved December 11, 2017 .
- ↑ Branch expansion: Mister Spex is far from having enough - neuhandeln.de - e-commerce for decision-makers . In: neuhandeln.de - E-Commerce for Decision Makers . April 13, 2018 ( neuhandeln.de [accessed April 25, 2018]).
- ↑ Online optician opens shop . ( thueringer-allgemeine.de [accessed on April 25, 2018]).
- ↑ Suitable for the 10th anniversary: Mister Spex opens tenth branch in Münster - Mister Spex corporate website . In: Mister Spex corporate website . July 16, 2018 ( misterspex.com [accessed October 22, 2018]).
- ↑ Danijel Visevic: With a few clicks to the new glasses - The online optician Mister Spex. Deutsche Welle, November 13, 2013, accessed on September 25, 2016 .
- ↑ Christin Bohmann: Mister Spex attacks Fielmann and Apollo. Welt N24, September 7, 2015, accessed September 27, 2016 .
- ↑ a b About Mister Spex. Retrieved September 2, 2016 (Official Website).
- ^ Deutsche Börse Venture Network. Retrieved September 25, 2016 .
- ↑ dpa-AFX Reuters: Deutsche Börse launches platform for startups with capital requirements. Frankfurter Allgemeine, accessed September 25, 2016 .
- ↑ Goldman Sachs joins Mister Spex (welt.de January 7, 2015, accessed September 5, 2016)
- ↑ Award for Mister Spex: Red Dot Award for the first offline store (corporate.misterspex.com, accessed on September 5, 2016)
- ↑ EHI study: Mister Spex is the best online optician (ecommerce-news-magazin.de from August 5, 2014, accessed on September 5, 2016)
- ↑ Mister Spex glasses and contact lenses online shop. Testbericht.de, accessed on September 26, 2016 .
- ↑ Opticians: What cheap glasses from online shops are good for. Stiftung Warentest, January 12, 2015, accessed on September 10, 2016 .