Pagepeel

Pagepeel ( Engl. For, Seitenabblättern '), the German also Eselsohr called, is a method of subtle advertising on a website to place. This form of advertising has been noticed on the Internet since summer 2006 and discussed in discussion forums. There are different approaches to spreading it in everyday Internet advertising.

Functionality and application

A pagepeel can be realized by combining animated GIF images with CSS or by using a Flash animation .

It usually appears in the upper right corner of a website, is around 100 × 100 pixels and flutters slightly but noticeably. This movement makes the visitor curious, if he moves the mouse over this small area, a much larger graphic (approx. 500 × 500 pixels) is opened or slowly rolled up. It looks as if the visitor has turned the page to take a look at the next page. If he leaves the large area with the mouse pointer, it is - more or less animated - reduced back to the dog-ear.

Pagepeel as an advertising medium

If the visitor clicks on the large advertising space exposed with the mouse, the target page opens in a new window with the advertised offer or more detailed information. Pagepeels stimulate clicking, not only because this form of advertising has only existed since the summer of 2006, but also because they act as a tactile sales aid. With the mouse game, the visitor has already overcome the first inhibition threshold to pay attention to an advertisement. This action is comparable to touching goods in a shop.

In this way, an advertiser presents his offer in a playful way and discreetly involves his prospects without interfering with the aggressiveness inherent in layer ads and pop-ups .

Placement in the top right corner has the effect, among other things, that the user moves the mouse pointer over the advertising space before the intended closing of the window, thus triggering the "roll-up" effect.

Pagepeel as a news ticker

In contrast to news tickers like Heise online , which present numerous new items every day, an Internet presence can deliver current information on a (mostly upcoming) top event by means of a pagepeel. For this, it is necessary that the sites using the Pagepeel obtain the two images from the publisher of the information. The informative text is embedded in the graphics, the target of the click is a placeholder URI (e.g. www.example.org/aktuell) that is filled in by a redirect to be updated. The websites using it thus become subscribers to a one-point ticker.