Paradata
In Para data is data that incidentally occur in a survey of a person. The Greek prefix “Para-” stands for “ with…” and “next to…” .
In social science surveys, the term paradata was established around 2009 and denotes collected data that also accrues if a respondent does not participate. Paradata can also be stratification features known in advance .
In a CATI survey, B. be: speaking speed, interview time, number of contacts, interviewer characteristics.
In the case of a face-to-face interview , this includes E.g .: condition of the building, residential area, household size.
In the case of a computer-aided survey (CAPI), this includes the measured response behavior of a respondent, such as B. the keystrokes or the time between two mouse clicks .
The Paradaten offer researchers on the one hand the opportunity to better compensate for the bias in the sample (e.g. through responsive design ). B. to improve computer-aided surveys and also further analyzes such as B. Perform implicit association tests (IAT).
Individual evidence
- ↑ Duden, “Die deutsche spelling”, 23rd edition, page 723, - Dudenverlag, Mannheim et al., 2004, par…, pa | ra
- ^ European Social Survey. (PDF; 2.4 MB) Next ESStrain on Paradaten. In: gesis report 5/09. GESIS, p. 3 , accessed on July 10, 2012 .