Perwoll
Perwoll is a brand for a fabric softener and additional dishwashing products from the Henkel Group , based in Düsseldorf-Holthausen . In Germany, the same detergent is sold under the Fewa brand.
history
In January 1949, the Perwoll brand was introduced nationwide. In addition to Lasil, it was the first synthetic detergent from Henkel. The brand's first concept was based on the principle “For thin and soft linen”. In early 1966, Perwoll's new mild detergent formulation concentrated on preserving fibers.
In 1977, Perwoll was introduced and marketed as a liquid detergent, softener and wool detergent. In 1985 the Perwoll brand expanded its range on the fine detergent market. In addition to the care of wool and delicate laundry, products were offered for all types of fabric.
Since 2002, Henkel has been using the claim: “Is it new? No, washed with PERWOLL! ”.
Web links
Individual evidence
- ↑ About Perwoll , brand overview page of the Henkel Group, accessed on December 3, 2019
- ↑ Word mark 30216348 at the German Trademark and Patent Office, accessed on December 3, 2019