ProHolz Austria
proHolz Austria is the working group of the Austrian wood industry in the form of a company. The purpose of this is to represent the interests of the Austrian timber industry. The seat is in Vienna.
Members and organs
Ordinary members:
- Professional association of the wood industry in Austria
- Federal body building materials, iron, wood goods and timber trade
Supporting members:
- Presidential Conference of the Austrian Chambers of Agriculture
- Federal guild of carpenters and wood design trades
financing
The financial resources for business activities and the creation of assets are raised on the one hand through contributions from the founding members, on the other hand through contributions from ordinary and supporting members, through proceeds from services and products, through subsidies, donations or other allowances.
activities
National
The domestic marketing activities are image building and improvement for wood and awareness raising for wood in the public and the presentation of the wood industry as an attractive employer. Furthermore, the material wood is to be positioned as a modern high-tech product.
Professional public
The following media are published:
- The trade journal zuschnitt appears four times a year and is aimed at planners, architects and decision-makers. The focus is on topics and trends in modern building with wood.
- The specialist publication "Cutting Attachment" deals with special topics in the field of wood, wood-based materials and wood construction
- The "proHolz information" is topic / event-related publications
- The "proholz.at" website is the online information service
- dataholz is an interactive catalog of building physics, ecologically tested and / or approved wood and wood-based materials, building materials, components and component connections for wood construction approved by accredited testing institutes.
- infoholz is a free, interactive service for professional wood users. The service provides information from a professional source and answers individual questions.
Public in Austria
- "Wood is awesome." is the advertising campaign in national mass media
- Print and online advertisements on the subject of raw material mobilization: "Forest consultants and bark beetles"
- The "proHolz-Edition" are print guides with the most important initial information on the topics of building renovation, wood and climate protection, floors, houses made of wood, wood saves energy, facades, windows, fire protection, building renovation, wood in the garden, wood in the community
- Media support, press trips and PR campaigns
International
With the internationalization program in selected target markets, with a focus on Italy and Central and Southern / Eastern Europe, the company is committed to a future-oriented increase in the appreciation and increased use of wood.
Regional
The national organizations are direct contacts for architects and planners, property developers, communities and consumers in the federal states. Her focus is on regional wood marketing work. The national organizations organize wood construction awards, give wood advice and lobby public decision-makers for the increased use of the local material wood. The regional organizations are: proHolz Niederösterreich, proHolz Upper Austria, proHolz Salzburg, proHolz Tirol, proHolz Carinthia, proHolz Styria, proHolz Burgenland.