Psychagogy
According to the Platonic tradition of rhetoric, psychagogy is the "guidance of the soul" (or guidance of the soul, guidance of the soul) "of man through man". Psychagogy concretizes rhetoric as a means or art to influence or manipulate the opinions of other people .
literature
Joachim Knape , Was ist Rhetorik ?, Reclam-Verlag Stuttgart, 2000.
Web links
- Plato - Phaedrus
- Introductory lecture at literaturwissenschaft-online.uni-kiel.de (PDF; 453 kB)